The Manifatture Daddato Group has launched 28 unisex timepieces that epitomise the identity of Barrow in their design and appeal in a selected network of shops in Italy and on its e-commerce.
Stroili has signed an agreement with Timeway for the distribution of Barrow watches, a streetwear brand created in 2020 by the Manifatture Daddato SpA Group, in a new challenge aimed at increasingly intercepting the new generations.
The absolute protagonist is colour, which is used in an unprejudiced and pop manner in models with quartz movement that stand out for their use of two different materials: 20 models with a silicon-coated steel case and leather or silicon strap, the manifesto of a bold and playful lifestyle, and 8 models with a nylon case and metal and nylon bracelet. All watches in the collection have a water resistance of 5 ATM and feature Barrow’s iconic three-eyed smiley.
“We have chosen to continue to invest in the watch segment to broaden the target of our clientele by appealing to younger consumers with a new and contemporary style – perfectly represented by Barrow – which has proven to be the winning trend,” said Marco Licastro, Stroili’s sales director.
Stroili has focused on distribution that has involved both its e-commerce and 22 selected shops in its network, in the main Italian cities
Milan, Bergamo, Genoa, Reggio Emilia, Empoli, Rome, Naples, Salerno, Catania, Palermo, Cagliari and Sassari – to which others will be added in the future.
P.Rew.: Guitar Press Office
