Vivienne Westwood presents the new Fall Winter 2024/25 campaign
Vivienne Westwood: We shot in Margate: in the faded charm of England’s south-west coast. Cut and torn materials echo historic clothing, photographed against modern, brutalist backdrops.
Lochcarron of Scotland tartan contrasts with concrete, and the pink walls of a seaside B&B set the scene for striped tailored garments. An engraved cave acts as a backdrop for tulle dresses and cuissardes boots, grey clouds in the sky to a black wool coat. Each portrait frames the character.
“I went to Margate for the first time in the late 90s, it seemed to me the most quintessential English seaside place therefore I always wanted to do a campaign shoot there. Of course it has changed a lot since then.
It’s a place I feel comfortable and welcome, I find the people extremely sweet and friendly. It is very picturesque and there is a certain light there which must have to do with the seaside air. It’s perfect for photographs.
We shot in three locations, the Margate caves, the car park of Dreamland, and the Nayland Rock hotel.” Andreas Kronthaler, Direttore Creativo, Vivienne Westwood
P.:Rew.: Vivienne Westwood Press . photo by Juergen Teller