White Wise, the women’s apparel brand founded in Monopoli in 2020 by young entrepreneur Aurora Tagliente, presents its Fall Winter 2024/25 ‘Urban Essence’ campaign.
Captured by the lens of Stefano Carloni, a Milanese photographer who has been collaborating for over ten years with international editorial realities and leading fashion brands, ranging from street style to haute couture, White Wise’s campaign is a moving tale among the urban glimpses of Milan.
‘Together with Stefano, I decided to set the campaign in Milan, the most cosmopolitan and dynamic city in Italy, to best describe the White Wise woman, who is not delineated in a specific profile, but represents all women who live their days intensely, and want to feel good in their clothes,’ says Aurora Tagliente, Founder of White Wise.
A series of snapshots with an impromptu flavour accompanies the discovery of the Fall Winter 2024/25 collection, which expresses the brand’s identity codes: outerwear and knitwear, key product categories for White Wise, are presented as winning allies for an elevated and timeless style.
The choice of evergreen garments, translated with a contemporary aesthetic, converges in a versatile proposal, designed for every occasion of use and accessible in price.
The outerwear alternates a minimalist design with trendy textures such as eco-fur, teddy and used-effect leather, while the knitwear is expressed in co-ords with a graphic flavour, with maxi houndstooth and contrasting profiles, and in ribbed pullovers with a sporty-chic appeal.
‘”All White Wise collections are developed to offer durable and functional clothes for a dynamic everyday life that we all live. We choose wrap-around fabrics that do not constrain the body but enhance its natural femininity. Alongside statement pieces, which become the stars of the look, we always offer essential items that cannot be missing from the wardrobe.
And for the most special occasions we have the Festival Collection, our partywear selection that completes a 24h proposal” concludes Aurora Tagliente, Founder of White Wise.
P.Rew.: Stefania Paltro Press Office