Through the images of the new Fall Winter 2024/25 campaign, Liu Jo continues its brand story aimed at strengthening the connection between individuality and fashion, placing increasing emphasis on self-expression.
Different metropolitan corners are the background of the shots portraying the glamorous and sophisticated soul of the brand with emphasis on the clothes and natural beauty of Blanca Padilla, who perfectly embodies the Liu Jo woman: energetic and vital, feminine and self-confident.
The campaign is an ode to timeless beauty and effortless elegance, a representation through images celebrating the contemporary, sensual and self-confident woman, who knows what she wants and how to obtain it.
The colour palette is neutral and refined, dominated by dark tones broken up by denim and burgundy, but skilfully mixed by alternating materials.
Among the key items in the collection are the single-breasted salt and pepper blazer and the suit with palazzo trousers and structured blazer embellished with a tone-on-tone maxi floral brooch, both evoking a powerdress appeal; there is also an effortless touch with the maxi bomber jacket in an unusual aesthetic declination in double cloth.
The total look in dark clean wash denim recovers the tidy look of the classic suit, but in a light and cool key, combining the denim shirt with a bottom-up denim that, since its first launch in 2008, has remained firmly on its rails: one glance at women’s needs, at their desire to feel beautiful and enhanced, and the other at contemporaneity and research and development to give life to better performing products.
This same look is also the perfect base for the iconic Liu Jo LaPuffy bag, which for the Fall Winter 2024/25 season is presented in an intense burgundy colour, but is also available in classic shades such as black and camel or in lively tones such as cobalt, lime and magenta.
P.Rew.: Attila&Co Press Office