“In rustic grace, where beauty resides, imperfections speak. In nature, we dance and merge with flora and fauna and our spirits heal. Breathing, we find our way.
In colours that speak, emotions are revealed. In the heart of creation, we thrive and let go. Soul calls.”
Izumi Ogino, Creative Director Anteprima, for Spring Summer 2025 collaborates with Japanese artist Mika Tajima, who questions the nature of the coexistence between humanity and technology in his works.
Harmonious horizons: humanity and nature
The narrative of the new collection is multifaceted: it speaks of the beauty of impermanence and the importance of embracing our humanity in all its complexities with energy. It encourages introspection and invites individuals to interact with their garments as a source of comfort and expression in uncertain times.
It embraces the symbiotic relationship between man and nature, with motifs inspired by flora and fauna that evoke a deep connection with the surrounding environment. Each garment is designed to offer a sense of tranquillity and refuge in a hectic age, with understated elegance and minimalist designs.
Alt-optimism
The Anteprima Spring Summer 2025 collection exudes an aura of optimism to offer a sense of hope and reassurance in uncertain times, inviting the wearer to embrace their humanity and find comfort in the beauty of the world around them.
Concept: rustic elegance
The imperfection of Beauty with Intangible Energies. Discovering small joys and finding hope in every moment. The collection explores the balance between humanity and nature in an ever-changing world, inviting us to reflect on our place in the universe.
Play of transparencies
Anteprima’s Spring Summer 2025 collection plays with transparencies and shades of colour to add fun and surprise. Light and layered materials delicately veil and reveal, representing the balance between the apparent and the hidden.
Fabrics
Translucent, soft fabrics exude discreet sensuality. Sheer chiffons, silk gauzes and nylon blends appear in all-over patterns with barely perceptible textures. Shapes are soft, materials are blown and woven into imaginative shapes.
Colours
Warm, vibrant tones contrast with cool, transparent shades. The combination of earthy neutrals and nostalgic blues transports the wearer to places of calm and rebirth: soothing tones that evoke a sense of comfort and harmony.
The flower: allium
Allium flowers are known for their spherical shape, symbolise unity, humility and patience, and are often associated with prosperity and good luck.
Wirebag
Inspired by the works of Mika Tajima, featuring green glass and metal nozzles, this glass sculpture is imagined by knitting in a transparent yet structured material.
