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Juicy Couture “Thus with a kiss I die”

Juicy Couture launches new Fall Winter 2024/25 campaign

“Thus with A kiss i die” the Fall Winter 2024/25 campaign by Juicy Couture


Juicy Couture announces the launch of the Fall Winter 2024/25 collection, “Thus with a kiss I die”: an overwhelming homage to the timeless love story of Romeo and Juliet and the 1996 film masterpiece directed by Baz Luhrmann.

Juicy Couture “Thus with a kiss I die”
Juicy Couture “Thus with a kiss I die”

The new collection combines the past with the present, creating two distinct but intertwined narratives: “The Angel Love Story” and “The Rebel Tragedy”. Inspired by the contrast between romanticism and rebellion, the collection presents an extraordinary range of garments that embody this duality.

Juicy Couture “Thus with a kiss I die”
Juicy Couture “Thus with a kiss I die”

“The Angel Love Story”, ethereal and feminine, materialises through garments with soft, vaporous fabrics and delicate romantic silhouettes.


In stark contrast, ‘The Rebel Tragedy’ presents garments with masculine lines, stylised, motorcycle-inspired graphics, conveying vigour and a powerful boldness.

Juicy Couture “Thus with a kiss I die”
Juicy Couture “Thus with a kiss I die”

The colour palette is as dynamic as the stories themselves: light pastels, including the iconic Almond Blossom and Sugarswizzle, mingle with the baroque jewel tones of Tawny Port and the new colour Bisquey Blue, both reminiscent of Catholic ornaments. These colours are further accentuated by intricate graphics inspired by religious symbolism, giving them a mystical allure.

Juicy Couture “Thus with a kiss I die”
Juicy Couture “Thus with a kiss I die”

The result is a captivating play on contrasts that, between the iconic Juicy patterns and tapestry embroideries, evokes the pulsating passions of Luhrmann’s film.


This season’s proposals are rich in the basic colours of velvet embellished with diamond appliqués, adding a luxury touch to the collection.

Juicy Couture “Thus with a kiss I die”
Juicy Couture “Thus with a kiss I die”

The blend of textures, nuances and patterns creates a visual narrative that is both nostalgic and modern, embodying the essence of Baz Luhrmann’s poignant love story and visionary film.
P.Rew.: Twins Press Office

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