Primark launches a new and exclusive collection in collaboration with Paula Echevarría, brand ambassador and long-time friend of the brand.
The Spanish actress, model and influencer, followed by over 3.7 million followers, is a true style icon, capable of mixing clothes with elegance and sophistication.

The new collection by Paula Echevarría brings a wave of freshness, energy and personality to women’s wardrobes, with garments designed to create versatile and sophisticated looks.

The collection, Primark Presents Paula Echevarría, plays on opposites and skilfully combines preppy style with boho-chic vibes. Two seemingly distant trends merge to perfection, resulting in a modern spring proposal suitable for every occasion.
Key pieces in the collection include a sophisticated suit, a floral print dress, a must-have of the season, and a suede suit, perfect for a refined and trendy spring look. The garments are designed for those who like to stand out with simplicity, giving their wardrobe a touch of class and uniqueness.

The collection, available in all Primark Stores, includes over 100 pieces, including clothing, accessories and footwear, with affordable prices ranging from €3 to €36. You can check the availability of the entire collection on Primark.com via the stock checker, so you can better plan your visit to the store.
P.Rew.: Attila&Co.