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Alessandra Ambrosio and Mario Testino in a limousine for the last shoots togheter with CÎROC Vodka

“Live your dreams, have fun and celebrate life to the full”. This is the philosophy of CÎROC Vodka, thus declaring his globlal brand ambassador, Natalie Wills. Just to follow this dictat, CÎROC has chosen to advertise with a campaign called “On Arrival”, which was the protagonist of the super model Alessandra Ambrosio, photographed by Mario Testino.

Wolford makes women say: “You are everything”

Wolford uses, for its new collection, a Nikita Gill’s poetical licence an Indian-British writer, leader of the movement “instapoet”, who loves describing strong women makers of their own destiny.

The seductive Lorena Baricalla chooses Eles Italia for the exclusive Monaco WSLA 2017 event

An extraordinarily glamorous weekend in Monte-Carlo where, on December 1st and 2nd, took place the 2nd edition of the Monaco World Sports Legends Award, the Oscars of Sport, produced by Promo Art Montecarlo Production.

Talents Lineapiù, Gabrielab won the first edition of the award dedicated to knitwear designers

As now known at Modadivas we love to talk about new talents and initiatives that enhance them giving them the opportunity to be known to a bigger audience. Today I will speak to you about the first edition of the competition conceived by Lineapiù aimed at promoting young talents in the world of knitwear.

Classicism, luminescence, creativity and modernity for the Frau women’s and men’s collection for Spring Summer 2018

It was 1952 when the company Frau began its history in the shoemaking world. Today the brand celebrates its 65 years of activity and presents its Spring Summer 2018 collection with an eye to the sophistication of avant-garde styles.

The manual’s feelings of Barbara Fabbroni

The book by Barbara Fabbroni Sex and Seduction , published by editor Curcio, was presented in Milan. The book collects the experience of the psychologist, editor of the magazine Novella 2000. The themes dealt with love, sex, seduction, in one word … life.

Roberta Biagi: The heat of Marrakech through Nima Benati’s lens

The new Fall Winter 2017/18 collection by Roberta Biagi in inspired by the hot atmosphere of Marrakech. Morrocan intense views, sounds and colours are portrayed by the pictures of the photographer Nima Benati.

Fashion becomes eco-sustainable: Rome hosts the sixth edition of Green Fashion Week

From 6th to 9th November, in occasion of Green Fashion Week, Rome hosted fashion designers from all over the world. Many of the important themes on which to reflect: ethics, sustainability, respect for the planet, to put in place a process of change aimed at protecting people and the environment.

Bottega Veneta: creations that speak for themselves, but never in the name of the wearer

The Early Fall 2018 Bottega Veneta collection is a meeting point between summer and autumn and the chosen shades guide us in this path rich in craftsmanship, elegance and individuality. Wash silk, lace and abstract and colorful prints make the collection refined and playful at the same time.

A dialogue between the excellences: Armani dresses Leo Messi

Leo Messi, argentine footballer, star of Barcelona and winner of so many trophies, at the Golden Boot Gala 2017 in Barcelona showed up all his style: he presented himself to this important event in a dark gray woolen womens dress, jacket with revers to lance and slim oants without pinces.

Lily-Rose Depp wore Chanel at the Christmas Lights Launch on the Champs Élysées in Paris

On November 22th, as expected and after long weeks without news Lily-Rose Depp arrived in Paris to participate in the Christmas Lights Launch on the Champs Élysées in Paris. Godmother of the Christmas Lights, Lily-Rose Depp appeared radiant and very smiling, nestled in a coat signed Chanel.

Moschino’s bold studded B-Pocket bag: the newest design from Jeremy Scott

Moschino presents the B-Pocket during the Autumn Winter fashion show 2017-2018, the new it-bag designed by Jeremy Scott. From the B-pocket decorated with all-over micro studs in brushed gold to the version in city calf.

a.testoni optical games

a.testoni  presents its new collection of accessories and bags with eccentric patterns and strong lines.

Extravaganza ordinaria signed Alberto Zambelli

For the Spring Summer 2018 collection, Alberto Zambelli has thought about an elegant woman simple but at the same time original. The collection is made up of an interlacement of horizontal and vertical lines, geometric prints and soft colors alternated from items of clothing with stronger colors like tonic orange and blue lagoon.

La Cucitoria collection tells a story about a journey in distant lands Fall Winter 2017/18

Fall Winter 2017/18 Made to Measure collection by La Cucitoria tells a story about the experiences that the designer Sonja Tagliavini has seen and felt in her travels, which as always are a source of inspiration for her collections.

The modern Cleopatra by Andrea Silla – Aegypt Spring Summer 2018 collection

Egypt and its wonders, the people that made it a unique land, the symbols of an evolved society but above all pioneer of a unique and never equal aesthetic: all these elements blend in the esoteric version of the female beauty that Andrea Silla chose to revel in his new Spring  Summer 2018 collection.

Petite Disney: The dream will come true

This is the story about a brand, which was born in 1982 in Copenaghen, here the Envoldsens opened a jewellery store that became famous. I’m  talking  about of the beloved brand Pandora, that for this autumn, showed  the jewels inspirited by Disney for all of women who want to  live their fairy tales.

Chanel to reprise Cruise Show in Chengdu

Chanel is planning to reprise its Grecian-themed cruise collection in Chengdu, China, on november 7th. The cruise show was reimagined in a new setting in Chengdu, a modern city in southwest China renowned for its laid-back lifestyle and lush landscape of mountains and rivers.

Bottega Veneta’s The Hand of the Artisan party

A mastery that stems from years of training and tradition. A penchant for intricate details that make a world of difference, a craftsmanship that speaks for itself. Partying with Palladio: “We wanted to bring part of the Veneto region to London for a real celebration,” said Claus Dietrich Lars, chief executive of Bottega Veneta,

AAA: the three A of Apepazza for a “crazy” winter

How to dip this winter in play and in madness? Apepazza teaches us with the new collection of footwear  Fall Winter 2017/18. The super fashion trends proposed in the new collection range from glitter, to light the sober colors of the season, to the precious details to not get bored, until they get stubborn embroidery to not even lure creativity.

Exotic Jeans. Desigual Fall Winter 2017/18

The denim opens Desigual’s new Fall Winter season 2017/18, the capsule is featured with a very exotic spot with various protagonists: brand leaders, popping, urban-funky dance that became popular in the United States in the 1970s , the dancers Lameka Fox and Robyn Bevan, with the choreography of Lia Kim.

Pirelli and MV Augusta’s new collaboration

(Italiano) Dopo decenni di collaborazione, il brand della P lunga è stato scelto dall’azienda di Schiranna come fornitore unico di pneumatici e, per celebrare l’accordo raggiunto, è stata progettata una versione dedicata della Brutale 800 RR in tiratura limitata arricchibile con esclusivi pneumatici colorati.

Keratin Protect, the new line designed by Remington to nourish hair during styling

Who does not love to cuddle, cure his own hair and care about his own beauty? Well, Remington, a British brand that has always been synonymous with innovation and reliability, has just thought of this: create perfect hairstyles for women who love and want to feel beautiful any time.

Baldinini and the Spring Summer 2018 collection dedicated to luxury globetrotter girls

Flamingos make a scenary at Villa Invernizzi during Baldinini Spring Summer 2018 collection presentation. A collection designed for those who wear shoes makes a real business card, choose carefully them, with an eye-catching detail, collects them and needs a whole bag to carry them along on a long journey.

Black and white minimalism for Sartorial Monk Spring Summer 2018 collection

Senato hotel blends perfectly with the black & white combination of the Sartorial Monk collection for the Spring Summer of 2018. Not only is the name of the brand literally interpreted as sartorial “Sartorial” and monk “Monk”, perhaps referring to the world Buddhist, but layman.

#Tb to ‘90s for Alberto Guardiani Spring Summer 2018 collection

Low waist pants, pop art and Britney Spears: three things that have in common an era, that of the not too distant 90s. This is the mood that inspired Alberto Guardiani for his Spring Summer 2018 collection, called “Girl Power”.

British mood and pastel denim for Summer 2018 – Stella McCartney Summer 2018 collection

Coming back from the Green Fashion Week just held in Rome I could not talk you about the new Stella McCartney collection, the brand has always been a symbol that luxury can be sustainable with amazing results.

Elena Ghisellini and her boho chic collection for Spring Summer 2018

A breakfast with clutch and shopping bag organized by Elena Ghisellini at Mandarin Oriental during the Milan Fashion Week. The classic cat-shaped handbags and the new materials chosen are the protagonists, a line dedicated to the woman of the city who need functionality, but at the same time does not give up the boho chic allure.

Stylish moms by Pietro Brunelli

Moms-to-be, this news is dedicated to you! Don’t matteri f your baby bump is bigger or smaller and if you know if you are going to grow a male or female, the best thing is starting the pregnancy with style straight away.

Rome hosts the sixth edition of the Green Fashion Week

Needs changing over  time,  habits ready to change and awareness gets the better of habits. The progress is definitely  a key factor of our society  but more we run fast and more we need to know where we . Fashion  like any other industry uses technology and machine, objects and resources which always belong to the nature.

Beauty to live by Giulia Chérie . Bags and bijoux that become precious signs of style

There is no woman who does not have in her wish list a new bag or a new pair of décolletés to show off. In fact, the feminine universe has always been attracted to  accessories  such as bags, shoes or bijoux. Women are in particular  attracted  to special style accessories  that can amaze and exalt their beauty.

Chanel overwhere: celebrates events and premiere

A lot of guests stars wore Chanel at Women’s Wear Daily, Stranger Things premiere or V Magazine dinner in honor of Karl Lagerfeld. New York – October 23rd, V Magazine hosted a private dinner in honor of Karl Lagerfeld with a surprise performance by Mariah Carey.

Salvatore Ferragamo and the celebration of the femininity

Lightness and femininity, these are the key words for the Spring Summer 2018 collection signed  Salvatore Ferragamo, is a celebration of the woman designed by Fulvio Rigoni, Creative Director of the collections RTW Woman Salvatore Ferragamo.

Cristiano Burani brings neon colors inside his Spring Summer 2018 collection

For the Spring Summer 2018, Cristiano Burani creates an emotional journey looking for new expressions of femininity with male fabrics and marbled denim, both treated with needle punching that gives a furry effect.

Valeria Marini ambassador B-Selfie at the Esthetiworld 2017

Sunday 22 October at 4:00 pm Valeria Marini was at B-Selfie’s stand at Esthetiworld (stand B6, MiCo Fiera Milano Congressi), the appointment was dedicated to the world of professional aesthetics, as ambassador brand.

Patrizia Pepe reinvented the glam-rock look for the Spring Summer 2018

Patrizia Pepe’s Spring Summer 2018 collection transforms glamour and femininity in a  surprising and unexpected way: a surreal backdrop to urban style, with gigantic, dreamlike imaginary animals, suspended between contemporary vision and sartorial refinement.

Woman is elegance and simplicity: Giorgio Armani launches a special collection on NET-A-PORTER

So Armani launches a special collection that inaugurates the presence of Giorgio Armani’s female line on NET-A-PORTER and the capsules will be on sale exclusively from 1 November

Love, sweetness and design: the Furla journey in the fashion

A magic atmosphere in the Palazzo Cusani, in the heart of Brera. Find one of the jewels of the neoclassical Milanese architecture and dive into a journey through time, on Furla’s journey. A women journey from childhood games to the love discovery. What do you expect in the Furla Spring Summer 2018 collection?

Creativity and talent young talents art: CDivertiamo together?

A new reality and a single purpose: promote the young talents creativity. CDivertiamo is a real fun in the shoes design. A mix of unique brands that mirror the designer’s soul. Ready to find out?

Peperosa Autumn Winter 2017/18 collection

The love for shoes is shared by every woman but only a few brands are able to make it unique and Peperosa are among them. The new Autumn Winter 2017/18 collection emphasizes elegant models inspired by the male model, featured in many versions: mocassins

The unparalleled beauty of Asinara inspires the new “Sardinian landscape” collection by Eles Italia

When we think about Sardinia, our mind comes in paradise places, wild nature, breathtaking views such as the Asinara National Park: a small world where the time seems to have stopped, harsh and sunny trails, high promontories alternating with beaches by the impalpable sand, small caves that hide a rich flora.

Tous: this season’s mini trendy handbag!

The mini bags are trendy for the Fall Winter season 2017: Mossaic, Kaos Shock and Obrian, the size of three of the most Tous iconic models, have been minimized to launch their “mini” version. Color, volumes and textures, the visual effect of the mini-bags is cool and impressive, ideal for giving a chic touch and color to any look.

The spring of Tara Jarmon

There are flowers on the Tara Jarmon Spring Summer 2018 collection, on the catwalk pink flowers descend from the ceiling for a triumph of romance and nature.

The brides of Alessandra Rinaudo on Rai 2

Alessandra Rinaudo, creative director of Nicole Fashion Group, returns to television next to one of the most popular Italian conductors, Caterina Balivo. His bridal dresses will be the protagonists of the ” Matrimonio all’italiana” on  the program “Detto fatto” on Rai 2 to 14. The

Between energy and creativity: the new Cinzia Rocca Spring Summer 2018 collection

Creativity, energy, freshness and colors. No, this is not a rainbow but the Cinzia Rocca Spring Summer 2018 collection. A triumph of vitality for the brand that arrives with a collection of brilliant and sparkling colors such as strawberry, orange, green, pink peach and flame pink.

The Eleventy sophisticated woman for the Spring Summer 2018 collection

What the Eleventy Spring Summer 2018 collection recounts? A sophisticated woman who has a strong passion for the fabrics. From fully bi-stretch embrace to lightweight bustretch fabrics combined with super soft sweatshirts with inserts and transparency wools coupled with ultra-soft fleeces

Burberry X Net-a-porter Capsule Collection

In these days, 14 unique pieces of the new Burberry collection were released. Designed by Creative Director Christopher Bailey, these pieces will only be available online on Net-a-Porter.

EA7 Emporio-Armani

EA7 Emporio Armani and RCS Sport: a winning collaboration at the 18th Milan Marathon

For the second consecutive year EA7 Emporio Armani and RCS Sport renew partnership on the occasion of the 18th edition of the Milan Marathon. The sports line born in 2004 will be the title & tecnical sponsor of the great event organized by S.S.D RCS Active Team.

Hy guys, this is the Chiara Ferragni Spring Summer 2018 collection

Chiara Ferragni and her Instagram Stories. A must have, every day. “Hi guys, this is my look”, this is one of the most popular phrase of the fashion blogger. The new Spring Summer 2018 collection

Blake Lively carrying Bottega Veneta Olimpia Knot Bag

Blake Lively carrying Bottega Veneta Cruise 2018 collection: Olimpia Knot Bag on Monday October 16th and Tuesday October 17th in New York City.

DROMe, a line with a double personality

A line that seems coming directly from the future, cutting-edge fashion, minimal and deconstructed items, all this labelled DROMe, characterizing Spring Summer 2018 collection.

Bottega Veneta celebrates the 15th gala at the Hammer Museum

The Hammer Museum’s courtyard was transformed for our 15th annual Gala in the Garden, honoring celebrated filmmaker Ava DuVernay and award-winning writer Hilton Als with tribute speeches by writer, producer, and director J.J. Abrams and author Maggie Nelson.

Ilary Blasi wore DROMe at Big Brother Vip

At the last episode of tv show Big Brother Vip, Ilary Blasi wore a total look DROMe from the Autumn Winter collection 2017/18.

Mauro Gasperi Spring Summer 2018 collection

During the Milan Fashion Week 2017, the young designer Mauro Gasperi presented the new Spring  Summer 2018. In a private location in the heart of the city, between ancient walls and a soft DJ set, the clothes became alive.

Beyoncé in Chiara Boni Venusette pants

The international star Beyoncé again chose Chiara Boni La Petite Robe for her latest editorial on beyonce.com, she wore a pair of pants from the Fall Winter 2017/18 collection.

Vicky’z amazing world . Spring Summer 2018 collection

After the great success in New York catwalks, Vicky’z comes out in Milan, becoming known worldwide. This prêt-a-porter brand was born in 2015 and its success was helped by some giants like Amazon and Alibaba.

Lucia Russo Urban Couture Spring Summer 2018 collection

Millennial’s trip is the name of the Spring Summer 2018 collection by the designer Lucia Russo, founder of the brand ambassador of the Marangoni Fashion Institute Lucia Russo Urban Couture.

Personal Size: new curvy colors Fall Winter 2017/18

Tights are an indispensable item in the women’s wardrobe. Whether it’s spring, autumn or winter, the choice of stockings remains very important, as it helps to make our look more delicious. They must dress like a second skin, so never force yourself in a pair that goes too tight or in a pair that goes too large

The new Vivienne Westwood collection is entirely dedicated to Andreas Kronthaler – Spring Summer 2018

The new Spring Summer 2018 Vivienne Westwood collection is dedicated to the coworker of the designer, the creator of some of the latest collections, Andreas Kronthaler. His path through life has been tortuous and difficult, and now he wants to express his victory through these creations.

Waiting for Sportmax 50th anniversary with the new Spring Summer 2018 collection

Breath in, breath out 1969 -2018. Sportmax will soon be celebrating its 50th anniversary. The new Spring Summer 2018 collection arrives with a fluid and freedom style. A wonderful new femininity is created by the lightest of techno fabrics.

A collection that dreams of the Haute Couture Curiel 2018 dedicated to Red Carpet

A fascinating show featuring the Haute Couture Curiel 2018 dedicated to Red Carpet. Raffaella Curiel expresses her desire for freedom, her creativity through the heads of precious and extremely refined fabrics whose color palette ranges from black, through blue to white, declined in all its shades.

Carlos Gil Spring Summer 2018 collection : Tropical urban

Carlos Gil, the great talent of the portuguese fashion, wolk on the catwolks of Milan Fashion Week, presenting the new Spring Summer 2018 collection”tropical urban”.

Rihanna in the Burberry september 2017 collection, out in New York

Rihanna was seen walking with a total look Burberry september 2017 collection through the streets of Ney York.The beautiful Barbarian singer wore a Vintage Check Soft-touch Plastic Single-breasted Coat, a tactile waterproof coat in Vintage check–

The collection Spring Summer 2018 and the 20 years of direction of Angela Missoni

(Italiano) La collezione Primavera Estate 2018 di Missoni è una vera e propria celebrazione del marchio, del suo stile inconfondibile e dell’energia vibrante che da sempre lo contraddistingue.
La sfilata prende vita sotto una tenda pensata dell’artista Rachel Hayes dove le bande, le righe e il zigzag, tanto caro al brand, diventano i protagonisti di questa collezione che è un vero e proprio ponte tra passato e futuro, dove gli abiti fluidi a tinte forti convivono con soffici maglie da indossare sopra bodysuit, dove i caftani si alternano a jumpsuit laminate e a gonne asimmetriche.
La sera, si accende con il bagliore di cristalli colorati che impreziosiscono tuniche in rete see-through. Tutto viene enfatizzato dalle forme che sono pure e leggiadre, arricchite da pezzi scintillanti in lurex.

A style built on colors and cuts – Anteprima Spring Summer 2018 collection

Beware of cuts that becomes asymmetric on impalpable and soft tissues, passion for colors that takes the shape of the color block to accommodate the black, the main chracter of the palette.

From pierced sneakers to feathered décolleté: Spring Summer 2018 collection by Roberto Botticelli

For Spring Summer 2018 Roberto Botticelli divides the female universe in two parts: one dedicated to comfort lovers, casual and comfy style, the other designed for fashion addicted, who would never give up on a pair of heels.

Celebrity Sightings in New York City: Sofia Coppola in Chanel

October 10th, New York. Sofia Coppola wore Plumetis Tulle Black an embroidered black tulle dress ad shoes, from the Chanel Paris-Cosmopolite collection.

Julianne Moore in Chanel at Wonderstruck Premiere at 55th New York Film Festival

Julianne Moore, main actress in the movie, wore a backless short dress in velvet paillettes in organza & embroidered with feathers, from the Chanel Fall Winter 2017/18 Haute Couture collection.

50’s Mood for Fratelli Rossetti Spring Summer 2018 collection

The Palazzo Visconti’s room is dressed of the ’50s allure during the presentation of the Spring Summer 2018  Collection by Fratelli Rossetti. The recreated atmosphere is that of a beauty salon at that time, with lots of helmets and vintage chairs.

The sensual dialogue of Tommy Zhong Spring Summer 2018

The constant attention to contemporary, original and timeless custom creations continues to accompany the brand led by Jiagi Zhong and Jennifer Nelson. It all began in September 2015, when the duo decided to give birth to its own brand of clothing three years later.

The warrior princess of Vladimiro Gioia for Spring Summer 2018

A warrior woman who never renounces her femininity and elegance. This is the mood of the Vladimiro Gioia collection for the Spring Summer 2018. 
An inspiration that comes directly from Japan.

The sumptuously modern woman of Simonetta Ravizza for Spring Summer 2018

Glamorous without ostentation, sophisticated but sophisticated, attentive to trends but from a simple and natural mood. These are the characteristics of the woman that Simonetta Ravizza brings on the catwalk for the Spring Summer 2018.

Front Row at Simonetta Ravizza Spring Summer 2018 fashion show

A courtyard full of quaint guests waiting to see the collection of Simonetta Ravizza for the Spring Summer 2018. The designer has always been appreciated not the journalists and influencers but from all Milan well, from the political class and actresses.

The front row is colourful for Atsushi Nakashima

Away to one of the weeks more fashions than the year! The Milan fashion week is finally begun and in the city arrived from the whole world influencer and supermodels, stylists and celebrity, It-girl and fashion blogger, but not only, all assembled on the fashion show of the Collections Spring Summer 2018.

The backstage of Atsushi Nakashima

If during the show glamour and perfection reign, what happens before is another history. The backstage is a parallel universe. As Atsushi Nakashima regards the universe has worked thanks to the show producer Alexander Marzani, to the stylist Kosei Matsuda.

Gauguin’s flowers meet modernity with Cividini

Cividini’s Spring Summer 2018 collection is born from exotic suggestions inspired by Gauguin’s tahiti period, strong and essential images which have characterised the collection’s patterns and decorations.