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The Magnum Cannes beach has become a well-known space at the Cannes Festival

At the 2019 Cannes Film Festival on the 16th of May, Magnum teamed up with a host of special guests to show the world how to Never Stop Playing. Since 2013 Magnum, the premium ice-cream brand for adults from the Unilever group is a major player at the Cannes Film Festival. This yearly international event also marks the start of its summer campaign.