Philipp Plein, the fashion rule breaker, brought on the night as his eponymous label officially launched its first flagship in Southeast Asia at The Shoppes at Marina Bay Sands with a convergence of the trendsetters and who’s who from Asia’s luxury fashion scene. In true Philipp Plein style, the party rolled out an unconventional black carpet to welcome a line-up of guests that includes international celebrity DJ Hyo, Crazy Rich Asian’s Fiona Xie