Under the rallying sign of the crocodile, Lacoste creative director Louise Trotter applies history and handcraft in equal parts for the Spring Summer 2021 women’s and men’s collection.
Fashion becomes supportive: Lacoste presents the “Polo Merci”
The Coronavirus emergency saw many brands and important brands offer their contribution to demonstrate closeness and solidarity in such a difficult moment. Among these Lacoste, timeless classic, known all over the world for the crocodile printed on the Polo shirts.
With Crocoseries Lacoste reinterprets the crocodile
Three creatives, three styles, three visions that reinvent the crocodile. On 18 March 2020 Lacoste invited the artists FriendsWithYou, Jeremyville and Jean-Michel Tixier to reinterpret the legendary French brand logos in their own way.