In the new Christmas campaign, Ray-Ban draws on the concept of family and for this reason has been called “Proud To Belong”. It’s the concept of belonging to something: to our land, to the family, to our origins and to the deepest part of ourselves
In the new Christmas campaign, Ray-Ban draws on the concept of family and for this reason has been called “Proud To Belong”. It’s the concept of belonging to something: to our land, to the family, to our origins and to the deepest part of ourselves