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As I write this news I am traveling for work and I only realized now that I have forgotten my sunglasses. Excellent excuse to buy a new pair? Yes, talking about the new Luxottica pieces I will recommend a selection of sunglasses and eyeglasses based on current trends … and then I will run to buy them!
Waiting for the opening of the first European Persol Concept Store scheduled for September, it opened a Temporary Store starting Saturday, June 15th.
After the first store on Rodeo Drive in Los Angeles, Persol opens a new store in the historic center of Milan, in Brera, on the Via Fiori Chiari 16, in the heart of the most chic and exclusive district of the city.
Sun, smiling faces and sunglasses in the foreground: this is the new Persol 2019 campaign dedicated to the little pleasures of life. An irrepressible Italian style emerges from the images of this campaign, each scenario is represented by an emotion experienced in the simplicity of moments that are part of the traditional Italian way of life such as a coffee break, an outdoor lunch, a relaxing day on the beach.