Ray-Ban’s new communication platform, You’re On, celebrates life lived in the present, with snapshots of authentic and unbridled joy. Capture spontaneous moments of pure energy, where we reveal the most authentic version of ourselves.
From Malcom X to James Dean, Ray Ban eyewear has been worn by great visionaries of their time. Their ideas and visions challenged their times and are still relevant today.
As I write this news I am traveling for work and I only realized now that I have forgotten my sunglasses. Excellent excuse to buy a new pair? Yes, talking about the new Luxottica pieces I will recommend a selection of sunglasses and eyeglasses based on current trends … and then I will run to buy them!
In the new Christmas campaign, Ray-Ban draws on the concept of family and for this reason has been called “Proud To Belong”. It’s the concept of belonging to something: to our land, to the family, to our origins and to the deepest part of ourselves
Among the trends you can’t for this winter certainly you can’t ignore those of the eyewear world, always one of the most changeable and most important sectors because it combines the need for eyewear with the freshest designs.