Juicy Couture returns for the 2023 season and is ready to spark the Italian and European market thanks to a new generation of Juicy girls who are falling in love with the brand’s inimitable comfy-cool interpretation.
So What sports suits for training on the beach: colored and recycled garments
So What has decided to create a collection dedicated to summer: super colored Bermuda shorts and sports bra and made of recycled materials.
Gympass: 5 activities in and out of the water to already feel tight
From surf training to aqua pole, the most fun water fitness sports according to the Gympass platform. Now we can say it: summer is approaching! Why not take advantage of sport to keep moving while having fun?
Jadea and Norman Group for the new Jadea Fitness line
The Jadea company, owner of the Italian women’s underwear brand of the same name, announces the signing of an agreement with Norman Group, the leading Italian company in Europe in seamless clothing technology, for the production of the new Jadea Fitness line.
Gympass | Italians and training: 2021 habits and forecasts for 2022
According to the Gympass platform, 2022 will be the year of hybrid training. Two years after the onset of the pandemic, new training habits have now established themselves among Italians.
Gympass 7 tips to make returning to the gym the first success of 2022
At the beginning of each year, the gyms fill up with people ready to change their lifestyle, but what happens after a few weeks? Gympass has the solution to realize one of the most frequent good intentions.
Back to Gym | BodyBoo shapes your workout
Slim+ by BodyBoo is the modeling and colorful sportwear perfect for any occasion! A colorfull collection of high quality garments perfect to accompany the movements, containing and embracing all curves. A feeling of comfort and naturalness that only a second skin can give.
Philipp Plein: The return of Plein Sport
Philipp Plein, with his management consultant Carmine Rotondaro, announce the return of the revolutionary Plein Sport men’s and women’s collection that will be presented at the upcoming Milan Women’s Fashion Week in February 2022.
Ellesse sneacker withe winter collection
Ellesse, one of the most iconic brands in global sportswear, is preparing for the winter season with a style that has remained unchanged over time thanks to a recognizable design and an allure that transcends any historical moment or trend.
Christmas 2021: gift ideas for sport, tech and home
Here we are with the second part of our guide for Christmas 2021 guide, our annual appointment in which we give you tips and ideas to make a great impression with friends, relatives and special people. In this second part we will focus on some categories including sport, beauty and techno.
Back to the gym with CMP clothing
At the end of the workout, you can choose to replace the tight leggings with more comfortable trousers in stretch fabric. And to complete the look, a CMP classic: the down jacket!
Be Authentic: arena presents the arena ICONS collection for summer 2021
Summer has now arrived and arena, a leading brand in the waterwear segment, presents its new collections for the arrival of summer, including the arena ICONS cross-category collection and the arena line X AVNIER.
North Sails new Spring Summer 2021 collection for the 36th America’s Cup presented by Prada
North Sails is the Official Clothing Partner of the 36th edition of the America’s Cup presented by Prada, the oldest sports trophy, with 168 years of history. The regatta maintains its status as an event par excellence and North Sails.
From June 1st, JD Sports and Puma color Italy blue for Euro 2020
To join its consumers and create a single big cheer, JD Sports, a British retailer with 39 stores in Italy and increasingly growing in the streetwear world, has launched an unprecedented campaign to celebrate one of the most anticipated events in the world European.
Back to gym with arena “Workout collection”
To return to training in style, the arena presents its Workout collection. To return to training in style, the arena presents its Workout collection. For a stylish back to gym, arena presents its Workout line: garments suitable for both indoor and outdoor training,
Mango launches its second Activewear collection
During the Fall Winter 2020 season, Mango launched Active, a new collection of garments designed for the practice of different sports disciplines. The collection has been very well received, as it is perfectly suited to the growing need for more comfortable garments to wear at home and for playing sports.
Garmin with the new smartwatch Lily, feminine elegance meets the monitoring of everyday life on the wrist of women
Garmin Lily: Refined technology dedicated to women. The novelty that opens in 2021 from Garmin is aimed at the female world, with the elegant smartwatch Lily.
Moove: Met’s active wear for the Spring Summer 2021 collection
Met jeans begins to reveal itself with a first capsule dedicated to Active Wear. The dynamic and functional Moove line designed for leisure with particular attention to body shaping.
Gift for Christmas 2020: our anti-anxiety guide – part 1
Christmas presents anxiety? We at Modadivas don’t leave you during hard times so today we offer you our Christmas 2020 gifts guide edited by our stylist who has collected many trendy and fun ideas for you.
BodyBoo SLIM+ sport fashion is push-up
They enhance, shape, support and enhance the natural forms of each of us. The push-up leggings from the BodyBoo SLIM + line are designed for sportswear. They lift the buttocks, outline the shape of the hips, underline a perfect waistline, contain the thighs and calves and at the same time are comfortable, practical and soft.
Back to gym with Triaction by Triumph
For a return to the gym in the name of comfort and style, without forgetting the right performance, Triumph presents the new Triaction collection, the most advanced sportswear solution created by the brand, whose goal is to give support to all women during any sporting activity, thanks to light and breathable garments.
Inter win their third Champions League. The first triplete of an Italian team
Two years have passed since Marilena Buganza wrote the article about the presentation of the Magician Mourinho for us. Since then, things have happened, and victories and trophies obtained. And to think that many criticized, Mancini’s exoneration that the Portuguese coach, however, would soon have forgotten.
Nove25 presents the Inter Milan Triplete celebratory ring
# Timeless2010, Inter presents the exclusive triplete celebration ring. The exclusive products relating to the # Timeless2010 campaign continue: from today on sale the celebratory ring of the Triplete, created in collaboration with Nove25.
Aeronautica Militare – In search of the perfect outfit for the Spring Summer 2020 women’s collection
Strong character and easywear spirit for this Woman Spring Summer 2020 collection of the Aeronautica Militare brand. Dynamic, eclectic and feminine, the Spring Summer 2020 collection.
Chorustyle Spring Summer 2020 men’s & women’s collection
A collection designed for a dynamic lifestyle between nature and urban spaces. Classic tailoring with performance and functionality
The new sporty bra of the Triaction collection by Triumph
Sporty girls, get ahead! This news is for you. Sport has now become (and fortunately) an integral part of our week, there are no excuses or commitments that keeps us away from this moment that we dedicate to ourselves and our health.
Pinko arrives with a sexy sporty style remix in the new Spring Summer 2018 collection
A new face, a new advertising campaign, a new “Athlexywear” concept. We are talking about Pinko and its new Spring Summer 2018 collection. Athletic and sexy meet in a mix of references that enhance the body and dynamism. It is in this environment that the ideal brand woman is moving in. A sensual and athletic woman full of energy, told while she is training
PyeongChang Winter Games 2018: once again Armani will dress the italian team
EA7 Emporio Armani will once again be the official outfitter of the Italian Olympic and Paralympic team for the PyeongChang 2018 Winter Games. After the London Games 2012.