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Alcott follows the spring summer trends and gets into the Californian hippy-chic mood

by Ely Zen
The Californian festival Coachella is an important event for music lovers that takes place every year at the end of April in Indio, California, and is an open-air stage for the stars and for the participants who experiment with new multicolored extravagant, often eccentric and exaggerated multichic hippie-chic looks.



The Alcott brand Los Angeles, leader in the Italian fast fashion sector, presents its spring / summer 2019 collection two special looks for fashion addicted of Coachella mood. The Sporty & Cool line is represented by the denim that is the DNA of the collection with a wide range of different fashionable garments, especially in the summer with colorful blouses, floral patterns and multicolored accessories. Coachella is the other brand that pays tribute to the fanciest musical event of the year and that interprets the American-Californian style, with Navaho motifs with ethnic patterns, bright colors with multicolored prints, fringes and macramé. Alcott has a wide range of trends to please both young and adults with many proposals available and with an excellent fit. The funny teen line, for example, is for the youngest with a palette of fresh and pastel colors. However, for the youngs there is also the Black Vibes and Black & White lines with eco- leather jackets, total black or striped dresses, animal-print blouses with a wide selection of super-colored shirts and sleeveless tops.

Alcott Premium, on the other hand, is an urban chic and smart casual look and also made by male sartorial elegance at an incredibly competitive price. Dresses for more formal occasions, shirts with perfect fit, jackets and trousers, but also accessories such as socks, ties, costumes and shoes, and in winter scarves, gloves and hats are available.

Alcott develops different collections and materials, such as the Techno Camou line and the Safari line inspired by Africa. Both are characterized by highly fashionable garments, with sophisticated prints such as camouflage and earthy colors, with classic Saharan khaki, cardigans and denim, available in different washes.


The Boy Scout line is the line with a military mood with a wide range of pastel colors for more sporty people like the biker mood . The Sailor line has a wide selection of striped t-shirts and navy-blue garments with waterproof and windproof coats. The Alcott collections are available in their mono-brand stores and on the e-commerce website www.alcott.eu.

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