The mysterious aura that surrounds a person may or may not be amplified by the perfume they wear. A perfume is not just a fragrance, but an extension of the wearer’s personality, silently telling stories of passion, adventure.
Miss Italy tells Italia
“Miss Italia racconta l’Italia” is a project that aims to narrate, thanks to the support of the contestants, the characteristics of our beautiful country through social media, in particular Instagram.
Presentation of the digitisation project and the book “Volti e voci” of and for Lucrezia
Lucrezia Borgia d’Este unveiled . The letters and registers of the Este duchess held in the State Archives of Modena shed new light on the figure of Lucrezia. The documents digitised in very high definition are now available online at Lodovico Media Library.
Malone Souliers “The Glamour Crush” Spring Summer 2023 campaign Pre & Main
For Malone Souliers, each collection is an opportunity to explore new creative terrain. The Glamour Crush Spring Summer 2023 collection is inspired by the late seventies, when punk, new wave and avant-garde were flourishing…
Outerwear Experience: The next edition of TheOneMilano | 19-22 Febbraio 2023 Fiera Milano Rho
The winter edition of TheOneMilano is dedicated to the world “of outerwear” and is scheduled at Fiera Milano Rho from 19 to 22 February 2023, at the same time as the Milan fashion system fairs.
Seboy’s Fall Winter 2022/23 collection
Seboy’s Fall Winter 2022/23 collection is based on the iconic models that have made the history of the Marche-based shoe manufacturer.
Original gift ideas? The beauty advent calendar
Advent calendars are commercially available in a myriad of different versions. Giving a beauty advent calendar can be a great idea, especially if it is aimed at cosmetics and perfume lovers.
Wolford new capsule collection with Sergio Rossi
A world leader in skinwear, Wolford is delighted to collaborate on a very special capsule with Sergio Rossi, the legendary Italian brand under the creative direction of Evangelie Smyrniotaki, Art Director of Sergio Rossi.
Katy Perry exclusive for ABOUT YOU: the singer’s new capsule collection available only on ABOUT YOU
Katy Perry exclusive for ABOUT YOU: authentic, eye-catching and glamorous. The fabulous singer’s clothes are now only available online at ABOUT YOU.
Bella Hadid x About You: online e-commerce launches its first collection with the supermodel for Fall Winter
Bella Hadid x About You: online e-commerce launches its first collection with supermodel and entrepreneur Bella Hadid, who selected her favourite Fall Winter items for the collection.
Emily Ratajkowski and Maluma protagonists of the Versace Spring Summer 2022 eyewear campaign
Emily Ratajkowski and Maluma are the faces of Versace’s Spring Summer 2022 eyewear campaign. Immortalized in a series of shots taken by photographers Mert Alas and Marcus Piggott, Ratajkowski and Maluma fully embody the dynamism and fame of the sunglasses.
Bata presents the easy-to-wear spirit of the Spring Summer 2022 collection with the I Feel campaign
The I Feel by Bata campaign continues, which after the success of the Fall Winter 2021 season, the brand has decided to create a new adv campaign for the Spring Summer 2022 that tells the easy-to-wear spirit of the new collection.
Malone Souliers celebrates the joy of color with the Spring Summer 2022 campaign
Malone Souliers’ Spring Summer 2022 campaign celebrates the strength of color, reflecting the bold color palette that animates the new collection.
Wings: the new Spring Summer 2022 campaign by Gioseppo Kids
This season Gioseppo Kids presents a line of sneakers with soft texture and neutral shades, pastel colors, with fun animal print details. One of the most present novelties will be the print tye dye in delicate shades.
Valentine’s Day 2022: our guide to the romantic gift!
No, we are not skipping our Valentine’s Day perfect gift guide this year, whoever your or your partner is we are ready to help you. Celebrating love is incredibly important especially in a historical moment in which we have had to deal with distance
Christmas 2021: gift ideas for sport, tech and home
Here we are with the second part of our guide for Christmas 2021 guide, our annual appointment in which we give you tips and ideas to make a great impression with friends, relatives and special people. In this second part we will focus on some categories including sport, beauty and techno.
Gifts time: our guide for Christmas 2021
What does your Christmas 2021 look like? The Modadivas never leaves you alone when it comes to Christmas gifts and also this year we have prepared for you two guides full of ideas to amaze with unique, trendy and refined gifts! Are you thinking of giving some clothing as a gift?
Giulia Salemi: face of the Primadonna Collection Fall Winter 2021/22 campaign
Primadonna Collection presents the new campaign for the Autumn Winter collection, in which the maximum of glamor blends with accessible fashion: the face of the collection is Giulia Salemi, rising star of the Italian television and social scene.
One of the latest rebels, Vivienne Westwood
In the “Parades” series published by L ’Ippocampo, you can also find an all-encompassing overview of the collections of her woman Vivienne Westwood, published on the occasion of her 80th birthday.
Summer campaign by JD Sports: Color, style and lightness for the summer vibes
Air of news for JD Sports which at the beginning of summer presents its Summer Campaign: a breath of color and style to feel already on vacation. And what better way to express yourself than through the style that best represents us?
Ermanno Scervino Spring Summer 2021 Adv campaign
Ermanno Scervino presents the new Adv Spring Summer 2021 campaign, shot in Tuscany, by Luigi & lango. In the frame of Bolgheri, between crops and Mediterranean scrub, on wild beaches of Tuscany, the three Top models, Irina Shayk, Natasha Poly and Joan Smalls
Villas and Resorts designed by Egon von Furstenberg
The modern and luxurious furnishing solutions of the Maison Egon von Furstenberg enrich not only our homes with charm and beauty, but now we also find them in two recently built projects. Always in line with the style of the Maison and the lifestyle that represents its client.
Gioseppo Woman unveils the new Spring Summer 2021 campaign
One more season for Elsa Pataky as the protagonist of Gioseppo Woman’s new Spring Summer 2021 campaign. Once again the beautiful Spanish actress shows her truest and most authentic side in the latest campaign shot in one of the most evocative natural landscapes in the world.
ASH launches the new ADV Spring Summer 2021 campaign
For Spring Summer 2021, ASH interprets the journey of the ASH Girl who embarks on an adventure to unknown places, to reconnect not only with the nature that surrounds her, but also with herself.
Valentine’s Day 2021: classic, spicy and useful gift ideas… Not just for couples!
Valentine’s Day is upon us and we are here to help you buy the perfect gift. We will then move from the classics to the most innovative gift ideas without forgetting practicality and utility.
Noemi Gherrero successfully continues her conduction in the program Le Parole per Dirlo broadcast on RaiTre
Le parole per dirlo . Noemi Gherrero leads . With professors Valeria Della Valle and Giuseppe Patota . From Sunday 18 October, at 10.20 RaiTre
Gift for Christmas 2020: our anti-anxiety guide – part 2
Dear readers, here we are again with the second part of the guide to gifts for Christmas 2020, our little anti-anxiety editorial to help you choose the best gifts for all tastes. Our stylist has curated this selection for you, take a good look at the gallery at the bottom to get some ideas on the gifts mentioned in the 2020 Christmas gift guide.
Gift for Christmas 2020: our anti-anxiety guide – part 1
Christmas presents anxiety? We at Modadivas don’t leave you during hard times so today we offer you our Christmas 2020 gifts guide edited by our stylist who has collected many trendy and fun ideas for you.
Ray-Ban, You’re On – New Adv Campaign
Ray-Ban’s new communication platform, You’re On, celebrates life lived in the present, with snapshots of authentic and unbridled joy. Capture spontaneous moments of pure energy, where we reveal the most authentic version of ourselves.
Nenella Impiglia comes back as protagonist to Detto Fatto on Rai 2
Nenella Impiglia, entrepreneur, writer, costume expert and, of course, shoes, will once again be among the protagonists of the new 2020 edition of “Detto Fatto”, the very popular Rai 2 afternoon program hosted by Bianca Guaccero.
La Martina Fall Winter 2020 adv campaign 2020/21
La Martina, a lifestyle brand of clothing and accessories deeply rooted in the passion and values of polo, unveils the shots of the new Fall Winter 2020/21 advertising campaign.
New Ray-Ban Authentic campaign: See beyond the sun
From Malcom X to James Dean, Ray Ban eyewear has been worn by great visionaries of their time. Their ideas and visions challenged their times and are still relevant today.
Chopard: Holograms and augmented reality set to take over The Green Carpet Fashion Awards on October 10th 2020
Camera Nazionale della Moda Italiana (CNMI), in collaboration with Eco-Age, and with the support of the Italian Ministry of Foreign Affairs and International Cooperation and of ICE Agenzia (ITA), today revealed the pioneering 2020 edition of the Green Carpet Fashion Awards (GCFAs).
Fashion Channel celebrates fashion: GCFA Media Partner and presents “Celebrating Fashion
Fashion Channel celebrates fashion: It is the official media partner of the 2020 green awards and launches the “Celebrating Fashion” project
Burberry reveals TB Summer Monogram Landscapes
Burberry reveals the next chapter of its TB Summer Monogram campaign: a free-spirited exploration of optimism, escapism and the fashion house’s heritage of the outdoors, captured through three breathtaking vistas featuring the Thomas Burberry Monogram.
Halsey X Magnum Ice Cream – the #TrueToPleasure concert
Magnum ice cream today announced its most recent collaboration and its most daring campaign with the musical, creative and activist Halsey phenomenon.
Moët & Chandon Ice Impérial Rosé: a new ritual to celebrate summer
Over the years Moët & Chandon has always been a forerunner and innovator in the art of celebration and has introduced over the years some of the most loved traditions in the world, such as uncorking a bottle of Moët & Chandon after a sporting victory
Burberry reveals Autumn Winter 2020 Pre-Collection
‘I have always been drawn to the notion of duality and viewing things from two perspectives – bringing a depth and contrast to a person or a concept. This campaign explores this idea of mirroring, a theme which I established as a house code in the new Burberry identity.’
Laura Biagiotti the fashion ambassador in the world
Three years after the death of the great designer Rai Radio 1 dedicated a memory to her in the episode of yesterday May 26 of Mangiafuoco sono io, the narrative program of Radio Rai that tells the facts and stories of great Italian characters who have distinguished themselves in the world.
Determination pays off! Manuela Parisi’s story
Manuela Parisi is a model who, like many others, can testify to the beauty and pitfalls of a complex world such as that of fashion. However, its history shows how determination pays off with satisfactions that are part of a path destined to grow.
Bellissima Italia online with the new “Bellissima Reloaded” campaign
The new Bellissima Italia “Reloaded” online campaign is online from 6 April, a hymn to use the head that is metaphorical and concrete at the same time: a clear invitation addressed to consumers to react in a socially responsible way to the emergency situation that we are all living.
Milan Fashion Club Fashion Show has been confirmed as a great success
The MFC Fashion Show has reconfirmed itself as a showcase for young emerging talents, allowing them to present their collections on the occasion of Milano Moda Donna, projecting them into an international panorama.
Burberry presents Evolution, the Spring Summer 2020 fashion show collection
The new Burberry campaign, portrayed by the duo Inez & Vinoodh against the beige Burberry background, celebrates the exuberance and classic codes of the British house and features fashion icons such as Bella Hadid, Gigi Hadid and Kendall
Voile Blanche People – Spring Summer 2020 Adv Campaign
Voile Blanche presents the new Adv campaign for the next summer season, which is inspired by authentic people, without setting personal, aesthetic, cultural limits, respecting their unique style and habits. Individuals different from each other, with a marked personality, each ready to tell their private world.
Bottega Veneta presents the Spring 2020 campaign
The Spring 2020 advertising campaign of Bottega Veneta is a vision of hedonistic aspiration, which has its roots in sensuality and pure luxury. Creative Director Daniel Lee and photographer Tyrone Lebon continue to interpret their vision of an endless summer.
Genny “Argentinian Dream” Spring Summer 2020 Adv campaign
The warm wind of a summer sunset, the wild spirit of The Argentinian horses tamed by modern Amazonians with a fair and romantic image; this is the imagery evoked by the new adv Genny Spring Summer 2020 campaign.
Philipp Plein – Monsters of Rock Spring Summer 2020 ADV campaign by Ellen Von Unwerth
Punk rebels transported to a post-apolalyptic universe riding superbikes fire-breathing or Mad Max-style monstertrucks. In this scenario Philipp Plein Spring Summer 2020 campaign comes to life, portrayed by the legendary Ellen Von Unwerth, in 8 irreverent, bright colored shots.
1968 | Carlo Pignatelli’s eau de parfum debuts
Carlo Pignatelli debuts with a new fragrance: 1968, an eau de parfum with intense notes that dresses every man with the same elegance with which the Maison creates every dress. The perfume is proposed as a corollary of an enveloping lifestyle dedicated to the male universe where the codes of Carlo Pignatelli evoke his unique and sophisticated style with class.
How to be glamorous even in the rain!
For some women, rain can be a great “enemy” of fashion, but in truth it is not like that at all. Fashion also meets meteorological problems, guaranteeing its fans an elegant but above all dry look thanks to some particular garments and shoes:
Kate Moss Protagonist of the Adv campaign Ermanno Scervino Spring Summer 2020
The protagonist of the shots, in an essential and timeless black and white, is the British top model Kate Moss. The images, made in the studio, focus on Kate Moss and her interpretation of the most beautiful items in the Spring Summer 2020 collection.
Homi Fashion & Jewels Christmas gift ideas 2019
Homi Fashion & Jewels Proposte originali e idee regalo accattivanti dal salone dedicato all’accessorio moda, al bijoux e al gioiello trendy. L’universo dell’accessory indossa la sua veste più brillante e si prepara a mostrare proposte speciali per la stagione natalizia: regali, novità.
SOS Christmas presents: Modadivas advices for perfect gifts
Here we go again: it is the favorite appointment of the year and yet the most stressful, the most packed of celebrations, events, appointments … and gifts!
Divas Claus advices… presents for the little ones
Mothers, fathers, grandparents, uncles and children lovers. I’m coming to you too. The best Christmas gift is certainly the happiness of the little ones and a great way to make them smile is a nice gift.
The Beautiful Curvy calendar comes back with the 2020 edition
We have been talking to you about this project and this product for some time because we are rather fond of the message. Beautiful Curvy is not just a calendar that celebrates curvy beauty but a movement that wants to make everyone aware of one of the most dangerous social issues.
‘What is Love?’ – Burberry presents the Festive campaign
“What is love” is the new “Burberry” advertising campaign for Christmas parties. (photo © by Mert Alas and Marcus Piggott/Burberry) “I am very close to the idea of union and inclusiveness and I am challenging the perception of today’s concept of love. For me this is the true spirit at the base of the festive period. It is one of my favorite moments of the year.
Bottega Veneta presents the Pre Spring 2020 advertising campaign
The Bottega Veneta Pre Spring 2020 advertising campaign celebrates and subverts the iconography of modern luxury, continuing to define through the images of photographer Tyrone Lebon the new visual identity of Bottega Veneta conceived by the Creative Director of the maison, Daniel Lee. An oversized gold chain runs through a photo studio; the space that has not been touched up creates a tension between raw and sophisticated elements.
Celebrities wearing Chanel at the Mademoiselle Privé Exhibition in Tokyo
After London in 2015, Seoul in 2017, Hong Kong in 2018 and Shanghai in April 2019, “Mademoiselle Privé” is making a stopover in Tokyo. With an exclusive scenography, the exhibition will be presented from October 19th to December 1st 2019, at the B&C HALL in Tennoz, Shinagawa.
Plein Pink Paradise Campaign by Ellen Von Unwerth with @stassiebaby
Plein Pink Paradise Capsule Collection . Philipp Plein celebrates the new girly-pink era of the brand with the global launch of Plein Pink Paradise see-now-buy-now Capsule Collection and a serie of retail events around Europe.
Idôle by Lancôme: the new feminine fragrance dedicated to self love
Today we talk about Lancôme. The leading brand in beauty and perfumery has launched Idôle its new fragrance that celebrates the perfection of being naturally women appreciating fully, including flaws, making every little imperfection part of their own beauty. The message is wonderful: Idôle by Lancôme urges every woman to become an idol of herself and celebrate herself in the simplicity of everyday life.
Los Angeles goes pink! Pandora did it all! – Fall 2019 collection
An event dedicated to self expression, pink are the clothes and pink is the list of guests: Pandora organized an exclusive appointment in Downtown Los Angeles to relaunch the brand towards a new direction that winks at the urban jungle. Between the performances of SZA and Charli XCX and the DJ set of Luka Sabbat, Zuri Marly and Coco and Breezy, Pandora painted in pink the last August 29th with an event and a party that announced the brand’s new identity.
Riccardo Tisci partners with Danko Steiner and Nick Knight for Autumn Winter 2019 Burberry campaign
‘At the core of what we are doing at Burberry is a passion for the house to become an identity and a lifestyle – one that transcends barriers and is inclusive to all.
This campaign explores the many facets of British culture and how they coexist. Together, Danko and Nick celebrate the importance of self-expression and identity through their own distinct lenses.’
Break the rules: Collini Milano Advertising Campaign Fall Winter 2019/20
World renowned artist Asger Carlsen photographed Collini Milano’s debut advertising campaign in New York under the direction of the brand’s new owner and creative director Carmine Rotondaro.
Carlsen, famed for his invention of outlandish parallel worlds through manipulation of photographic based materials, heightens Collini’s rule- breaking gender fluid glamour to an “extreme state of being”.
Philipp Plein Singapore opening party
Philipp Plein, the fashion rule breaker, brought on the night as his eponymous label officially launched its first flagship in Southeast Asia at The Shoppes at Marina Bay Sands with a convergence of the trendsetters and who’s who from Asia’s luxury fashion scene. In true Philipp Plein style, the party rolled out an unconventional black carpet to welcome a line-up of guests that includes international celebrity DJ Hyo, Crazy Rich Asian’s Fiona Xie
Moschino Party with Gue Pequeno
Moschino has decided to organize a special in-store event in collaboration with Gué Pequeno, a long-time friend of the brand, during Design Week 2019, Thursday 11 April.The Italian rapper performed in a live performance from a location overlooking Via Capelli 1, where one of Moschino’s Milanese stores is located.
Moschino X The Sims, a “pixelated” campaign
Guess who is back to surprise us with an incredible new collaboration? Obviously Jeremy Scott who presented the collaboration Moschino X The Sims during his Palm Springs Desert Party with The Sims. What is it? A ready-to-wear capsule collection of garments and accessories inspired by the most popular simulation video game in the world.
“My life is in this bag”: Tod’s launches the new D-Styling bag
One of the most frequent questions concerning the female world is: what does a woman’s bag contain? Tod’s has thus created a mini series of films entitled “My life is in this bag” celebrating the D-styling bag and, among the absolute protagonists, the famous Russian supermodel Irina Shayk and actresses Maggie Jiang, Eun-Chae Jung and Nana appear Eikura.
Giovanni Fabiani together with Miss Italia 2018 for the Spring Summer 2019 campaign
Giovanni Fabiani chooses Miss Italia 2018, the beautiful Carlotta Maggiorana, as testimonial of the Spring Summer 2019 campaign with the aim of giving a new image, a strong and creative representation of Italy and of the Marche territory, the motherland of the brand.
M Missoni, a Spring Summer 2019 on the Mediterranean shores
The Spring Summer 2019 Collection by M Missoni teleports us on a faraway and imaginary Mediterranean shore, interrupted by a dusty rose cliff and illuminated by a warm and soft light.
The new debut campaign by Riccardo Tisci marks a new era for Burberry
Riccardo Tisci’s new debut campaign marks a new era and a new aesthetic for Burberry. For Riccardo Tisci, Burberry’s creative director, one of the most important values of the brand is its inclusiveness.
The Neorealism of Bottega Veneta: Daniel Lee and Tyrone LeBon’s Vision For the Spring Summer 2019 Collection Campaign
Under Daniel Lee’s attentive look a Neorealistic show takes place within Bottega Veneta’s Spring Summer 2019 Collection Campaign.
Valentine’s Day 2019: List of Different and Unique Gifts to Give Your Valentine on February 14
Valentine’s Day is just around the corner and we are sure that you must be gearing up with gifts and promises to impress your loved one. However, there are also immense pressures to give that perfect gift to your boyfriend/girlfriend/wife/husband/partner.
The seventh edition of Beautiful Curvy calendar
In such a fertile moment for the sensitization of the masses to the social causes previously neglected, the Beautiful Curvy calendar comes to its seventh edition, born from an idea by Barbara Christmann who launched herself in this adventure with her blog Beautifulcurvy.com and updated with the calendar.
Cîroc Vodka and Moschino: the party started the ski season
Obviously about Cîroc Luxury Vodka x Moschino which a few months ago announced to the fans a collaboration that included, in addition to the personalized bottle, a series of events and celebrations in the perfect style of the two brands.
Women, with their own stories, become the undisputed protagonists of the new Pirelli Calendar 2019
The protagonists of the new Pirelli Calendar 2019 are four wonderful women: Laetitia Casta, TV series star actress Netflix Ozark Julia Garner, top model Gigi Hadid and etoile Misty Copeland.
Christmas 2018 fashion gift under the tree: dress, kids and lingerie
Santa Claus is about to arrive and you will find many gift ideas suitable for those who love fashion. Perfect for the friend obsessed with accessories, for the sister who only wants shoes, for the mother who deserves a trendy bag, for the boyfriend who has lost his wallet, for the girlfriend who is not Christmas without red lingerie.
For Christmas choose to give accessories and beauty
Buying Christmas gifts is beautiful. Looking for gifts for friends, a gift for mom or dad, for special people is a way to think about the people we care about.
A gift is always appreciated, but it is not always easy to choose the right gift that is at the same time an original thought.
A special gift for Christmas 2018
It is now only a few weeks before Christmas and it is now a time of presents. The race has already started and there are many doubts: what gift to my colleague? Will my friend like what I chose for her? Is it better to give something useful or something tasty?
Christmas 2018: Gift ideas to taste
For gifts for the couple, newlyweds or their parents, there is the Xmas Limited Edition essence of L’Art-De-Vivre à La Française. Moët & Chandon Tribute to French Art-de-Vivre Limited Edition is an ode to joy to share the most sparkling Holiday Season.
Francesca Liberatore: Diary of an Italian girl traveling the World
The great capitals of Fashion collected a memorandum of Francesca Liberatore’s professional journey, the designer showed dedication for her job and a strong bond with her country through the great passion she demonstrates towards Italian craftsmanship and creativity. On November the 13th the Rome-born fashion designer presented her book Francesca Liberatore Made In Italy in Milan, hosted in Palazzo Gorani in Via Brisa;
Moschino peesents its new collection starring Teddy Bear in the Holiday version
This time I want to talk about the capsule Teddy Holiday Limited Edition of Moschino, a capsule composed of comfortable and sporty items that have as their protagonist the famous Teddy Bear in Christmas-addicted version wrapped in multicolor Christmas lights.