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Moschino X The Sims, a “pixelated” campaign

by Gaia Schiavetti
Guess who is back to surprise us with an incredible new collaboration? Obviously Jeremy Scott who presented the collaboration Moschino X The Sims during his Palm Springs Desert Party with The Sims. What is it? A ready-to-wear capsule collection of garments and accessories inspired by the most popular simulation video game in the world.
Pixelated graphics, iconic The Sims motifs reinterpreted in a Moschino key, characters and elements of the video game that become the protagonists of couture garments always characterized by the pop mood of the brand. Moschino X The Sims is a capsule made up of fresh and special garments and accessories such as the Plumbob costume, the Freezer Bunny cover, the Uni-Lama t-shirt and the Uni-Bunny sweatshirt that will actually be in the video game.

The Moschino X The Sims capsule seems to be the union of two worlds so far away from each other, yet it is the perfect celebration of fantasy, of escape from the common and linearity.


It is the summary of what we try to do every day: interpret ourselves in an imaginative way, relive our lives in a different world, be it virtual one or fashion one. Celebrated in the midst of the most social music festival of the year, the collection Moschino X The Sims is available in stores and online and was presented by an advertising campaign shot in a virtual setting emphasized by unnatural perfect poses.
Stella Maxwell Stella Maxwell . Moschino x The Sims Pixel capsule collection

The first to wear the collection were obviously the guests invited at the Desert Party including Stella Maxwell, Jasmine Sanders, Erika Jayne, Denek Kania.

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