C.St.: Rougeri – Guitar Press Office
On the innovative platform, online since December 20, 2019, a shopping experience of a minimal chic total look to be used in coordination with loved ones. To put bonds at the center and share emotions.
A bond with a special person. A garment to share with a family affection or with one of your loved ones, to feel part of the same small community, unique also in style.
From these emotions Rougeri – www.rougeri.com – is born, the first digital native brand of coordinated clothing for men, women, children and babies. From December 20, 2019 the total look Italian brand debuts online through an innovative e-commerce platform centered precisely on the concept of sharing.
The novelty is revolutionary in two respects. On the one hand, Rougeri, with its minimal-chic quality taste, always offers the possibility of finding a specific model with the same fabric in the variants for men, women, children (0-6) and newborn, for a coordinated look with loved ones.On the other hand, to enhance and reiterate the brand’s DNA matching, the finalization of the purchase on the platform can only take place with the choice of at least two items of the same product, for two different recipients.
Each piece of the collection, combined with one of its counterparts in small or large sizes, will allow us to express the bonds through the look with the Rougeri logo to represent them.
A captivating and practical experience, in line with the most modern trends and needs, for a proposal also conceived as a gift idea for the holidays or for special occasions, such as those between friends or between two lovers.
With a click on the portal, special coordinated looks are created to feel part of a community, to share a special moment with others or to show even in the office that there is someone special in one’s life, in a right balance between functionality and style.
The Rougeri Fall Winter 2019/20 collection includes coats, coats, shirts, trousers and dresses with noble fabrics. But also sweatshirts, polo shirts, accessories and knitwear in the finest Cariaggi cashmere yarn, Made in Italy excellence.A proposal characterized by the iconic logo with the mirrored letter R, which forms the symbol of infinity, to recall the concept of double. Or take the form of an embrace, the gesture that conveys the emotion of a bond!
“Rougeri, the first digital native brand of matching apparel, was born from the desire to offer the possibility of finding a high quality garment that is the same for adults and children. A way to enhance the ties with loved ones and live an emotion in the sign of a minimal style of absolute quality. Who uses our platform knows in advance to buy, first of all, also for his affection “, explains Roberto Ruggeri, founder of Rougeri.