P.Rew.: Guitar Press Office
Brand Solutions, Sky Media department, and Fremantle have brought on board the new edition of X Factor Cult, the footwear brand with a Rock soul, which arrives on television as Official Partner for the new edition of the show produced by Fremantle coming from September 16 on Sky and Now which sees confirmed the judges of last season – Emma, Hell Raton, Manuel Agnelli, Mika with the new frontman Ludovico Tersigni.
Cult, which has the X Factor in its DNA, is the perfect partner for the show starting from 16 September at 9.15 pm on Sky Uno (channel 108, digital terrestrial channel 455), always available on demand, visible on Sky Go and streaming on NOW and the debut of this edition will be simulcast on TV8 (at key 8 on the remote control), while from the following week on the free X Factor 2021 network it will be broadcast every Wednesday in prime time: his iconic rock shoes will go up on stage together with the young artists, accompanying them throughout their journey. Starting from the auditions, passing through the performances of the great arena of the Teatro della Luna in Milan – in the Live shows scheduled from 28 October – Cult will dress the feet of young musical talents.
The show, which has always been contemporary, has constantly tried to accord with the expressive and artistic urgency of the new generations, and continues to do so: this year the other big news is in the backbone of the program, with the abolition of the division into categories traditional, the division by categories of sex, age and musical formation (singles and bands).
The 4 judges will remain mentors of teams that never as this time will be heterogeneous, composed of both soloists and bands through a method of assigning and choosing the 12 finalists focused exclusively on the musical proposal and artistic planning.
There are many models through which each artist will be able to sublimate their personality and tell their story in an unmistakable way thanks to those unique characteristics that Cult shoes possess and which reflect the very essence of X Factor.