by Adriana Zingone
Moschino returns to Los Angeles for the Menswear Spring Summer 2019 & Women’s Resort. The third time at Jeremy Scott has decided to combine the two shows and present them in the city of angels.
In 2017, the show took place at Milk studios in Hollywood, whereas the year before the designer unveiled his 1970s-inspired Spring Summer 2017 menswear and Cruise 2017 collections during MADE Fashion Week. The show underlines “once again the strong bond that the brand has with the Californian city,” the house said in a release. Women’s Resort: Americana, a tribute to the women of the United States. With his latest Resort 18 collection, Jeremy Scott takes us on a fashion road trip that starts from Las Vegas and explores iconic clothing through the eras and through iconic classics. Prairie dresses and sheer slip dresses come printed with Betty Grable and Betty Page style pinups.
These are followed by cowgirls clad in denim looks and feathered and sequined outfits worthy of a showgirl. “It was fun playing with such different elements of the Americana culture, reinterpreting them in a completely new way,” said the designer. “On the one hand I wanted to embellish the most essential looks of the collection and, on the other, make glamour as easy as possible. I believe that all this is reflected in my own story: I grew up on a farm but I dress for the red carpet”. Next to the Resort offering, Scott presented a capsule collection featuring SpongeBob SquarePants: brandishing the much-loved pop culture character, the items are all in limited edition and were created in collaboration with RED charity, which means that proceeds from the sales will go towards the Global Fund.
A model walks the runway during the Moschino Spring Summer 19 Menswear and Women’s Resort Collection at Los Angeles Equestrian Center on June 8, 2018 in Burbank, California.
Menswear: Moschino opens the Made LA event at Hollywood’s Milk Studio with a line-up of all-American stars and a collection which journeys through time and space to pay homage to many U.S. pop culture icons. Alternating with the women’s Resort Collection, the men’s 2018 spring-summer designed by Jeremy Scott starts its road trip from Las Vegas and gradually changes from a cowboy to a biker who discovers the sparkle of Fifties’ ornamentation, studs and the flames sprayed onto glossy three-piece suits. The cowboy shirt changes look and turns into a biker jacket. Denim and jersey are enhanced by patchwork appliqués which include the Playboy logo and iconic pin-up silhouettes.
The show includes the clothes and accessories in the SpongeBob capsule collection, designed by Moschino in association with the RED charity; proceeds will be donated to the Global Fund. “It was huge fun playing with such diverse elements of American culture, and in a totally new way,” said Jeremy Scott after the runway show. “One the one hand, I wanted to decorate the plainer part and, on the other, create a simpler style of glamour. I think it reflects my story: I grew up on a farm but I appear on the red carpet at Cannes”.
Moschino, and its Creative Director Jeremy Scott, have certainly been subject to such comments in the past, but for the Italian luxury label’s Resort 2019 show in Los Angeles on Friday night, they reclaimed that term for a full-blown circus-themed show that turned out to be more delightful than irritating. After walking the circle, several would move inward and engage with the various ladders, dumbbells, giant baby bottles, etc. gathered as props in the middle. There was a lot to look at especially if you count the glimpses at front row guests Kris Jenner, Gwen Stefani and Eve I was trying to get, but that wasn’t a bad thing. Jeremy Scott delivered the humor and fantasy he does best.