Care and attention to the research of materials characterise the Nanán baby, boy and girl clothing line.
The brand, synonymous with quality and elegance, presents the new Fall Winter 2024/25 collection in a blaze of warm and cosy textures, to offer maximum comfort and a perception of luxury right from early infancy, with soft Teddy fabrics.
In line with new trends and an increasingly dynamic style, Nanán proposes total looks with essential, formal and outdoor designs for every stage of growth and for every occasion.
Unexpected colours and combinations, balancing practicality and elegance, come together in a colour range that includes wool white, blue, rope, military green and grey, to be worn in a total look; there is also plenty of room for unusual combinations, such as camel and orange or sage green and teal. However, there is no lack of delicate pastel shades, typical of the baby universe, such as light blue and baby pink.
Among the various Moods in the collection, the British spirit and the Navy Style stand out. The former, conceived for a smart casual wardrobe, is declined in a mix of garments that, while intended for sporty and playful looks, maintain a classic and discreet elegance, which stands out for its balance between formality and casual style. Protagonist of the line, the duffle coat, the classic par excellence, long and short, both in cloth and in Teddy fabric.
The navy style celebrates blue as the trend colour of the new Autumn Winter 2024/25 collection. The little coat for girls, in a chic and refined princess mood, and the caban for boys, as the perfect little sea wolf, with their timeless charm, will conquer catwalks and street style, in combination with denim and trainers.
Nanán, the “Made in Italy” company dedicated to childhood, confirms its presence again this season at Pitti Immagine Bimbo 98, the prestigious fair in the kids sector that will take place in Florence from 17 to 19 January 2024.
For this occasion, the brand from Ravenna, a symbol of quality and luxury as well as a reference point for mothers and children, will present, as an absolute preview on Wednesday 17 January, “Floresta”, the exclusive FW 24 capsule collection designed by Ludovica Amati.
The models of the capsule, designed to dress children and teens from 3 to 16 years old, are inspired by the ’90s world of skaters, in a swirl of colour and positivity that flows into bright and vibrant nuances.
The homage to the Brazilian forest and its people is also declined in the celebration of the animal kingdom, which pierces the garish brushstrokes of the fabrics through the application of impactful prints: from the jaguar to the colourful Amazonian birds, up to the snake, symbol of transformation, for a message of resilience and rebirth.
P.Rew.: Twins PR&Media