by Gaia Schiavetti
When a historic house crosses the Ocean, it brings with it all the know-how and style that has made it iconic. Bottega Veneta has left the Italian catwalks for this season to celebrate the opening of the new Maison at 740 Madison Avenue, presenting its latest collection in the Big Apple. A courageous and free city, proud of its identity just like the brand. Lights and billboards translate into feminine garments with bright colors and complex textures.
The man is not afraid to express himself and chooses animalier shirts, tailored sartorial garments and socks with funny motifs. From the coordinates in pajama style, to the party dresses for her and for him, the Fall Winter 2018/19 collection dresses women and men in their elegantly furnished New York loft but also for a brunch with friends, for a party with an elegant dresscode. .
“I had in mind the lifestyle in the city, we move from one extreme to another, from hyperactivity to almost total solitude,” explains Tomas Maier. A real celebration for Bottega Veneta: the location of the fashion show is fused with Italian and New York artistic elements, the collection combines Italian know-how and style with the light-heartedness and American boldness typical of the mythical city with yellow taxy cabs. The new Maison is also a partnership between the two nations, it’s designed as a real home inspired by the identity of the city that hosts it but with Italian decorative and artistic elements. A combination of fashion and architecture: from here comes the motif of the cube common to the collections for men and women that becomes the foundation of the inspiration, “is like a brick” for Maier.
But it does not end here. In the new Maison ofalmost 1400 square meters, Bottega Veneta is selling from february the “Icons of New York” capsule collection made up of 33 models of men’s and women’s accessories including the Braided NY Chain Knot embroidered in silver lurex that forms a graphic skyline that only after a detailed look will be revealed formed by many small letters that make up writing the word New York. Even the Midnight Braided Cesta shopper is inspired by the urban vistas of the city with a tone-on-tone embroidery. A very particular one is the Tube Olimpia inspired by the colorful New York subway map, rock version of the same inspiration is the Intrecciato Stops Loops with studs at the stops.
The Veneta is more artistic in Braided Boutis NY version quilted with pop symbols. In the capsule there are also covers for the cell phone with the same processing of the bags. For the man, in the Brick backpack and the CityDock briefcase the skyscrapers design is delicate and hinted while the Intrecciato Prospect, which combines lasers and embroidery, is also offered on the backpack and on the Tote Brick. The Braided Manhattan Craquelé incorporates the plan of the city recomposed with leather inserts cutted and reassembled. The collection is available from March also in the boutiques of Brookfield Place, Americana Manhasset, Boston and King of Prussia.
ella città ricomposta con inserti in pelle tagliati e riassemblati. La collezione è disponibile da marzo anche nelle boutique di Brookfield Place, Americana Manhasset, Boston e King of Prussia.
