by Francesca Fortini – LA REVE PR & ADV – Campaign Ph. Charlotte Rutherford/Party Ph. © Getty Images
Last night, international etailer, boohoo.com, celebrated the launch of its co-designed Paris Hilton Collection with journalists, influencers, celebrities and DJ, at an exclusive party in Paris.
The boohoo x Paris Hilton collection references a range of iconic trends of the early 2000s. Drawing inspiration from the product aesthetic, the event served as the ultimate Paris Hilton-themed party, inspired by a few of the icon’s favorite things and cultural moments that defined the turn of the century. Guests enjoyed custom pink cocktails, a pink room, and a candy bar! Paris Hilton arrived in a pink convertible and hit the turntables for a DJ set to get the party started. Immediately following, American rapper Ja Rule performed live.Additional notable attendees included Norman Thavaud, Malika Menard, Slimane, Rayane Bensetti Tony Saint Laurent, Brahim Zaibat, Singuila and many others. Paris Hilton co-designed a 70 piece collection, including a range of ready-to-wear and swim that recreate her favorite trends and fashion moments since the turn of the new millennium, including animal prints, palm prints inspired by her home town of Beverly Hills, all pink everything, and cheeky slogan pieces that boast her famous mottos like “That’s Hot”. The collection was brought to life in a campaign shoot which took place in Los Angeles at a private home in Beverly Hills, styled by Sammy K, and photographed by Charlotte Rutherford. Paris Hilton is seen wearing standout styles from the collection, and even poses with her famous dogs Diamond Baby and Princess. Carol Kane, CEO and Co-Founder, boohoo.com, commented, “We’re excited to celebrate our latest global partnership with American celebrity, Paris Hilton. Paris is everything the boohoo girl is and we can’t wait to have her on board with us for summer.Ellie O’Donnell and Daisy O’Donnell attend Paris Hilton x Boohoo Party at Hotel Le Marois, Chloe Bleinc AKA chloebbbb
Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”
MN2S booking agency Paris Hilton: https://mn2s.com/booking-agency/celebrity-dj/paris-hilton/