by Emanuela Cinti
Sweet Years, the brand of the heart, offers a flood of news for the summer 2018. Costumi & co are born from the agreement with Nuova Incotonè, a leading company in the production and distribution of underwear, nightwear and beachwear, which renews for the third consecutive year the agreement with the Milan brand.
The collection is able to satisfy everyone of us who is a woman, a man or a child. Gold is the main element of the beachwear line, protagonist of the classic models but also of the more particular ones like the one-shoulder model with ruches and fringes in golden eco-leather, for the one who likes to be sexy between an aperitif and the other in company of friends. The beachwear line continues with numerous afro patterns, full of bright colors like orange, yellow, emerald green and fuchsia, in short, impossible to go unnoticed!For the Sweet Years man, the brand offers different shades, fresh and bright like orange, red, yellow and fluo green, black and royal blue, the colors for him that chooses between boxers above or below the knee and the most classic briefs. Continuing with the news, Sweet years in agreement with Imma Spa – market leader company in its market segment – launches “easy bags” on the market. Stripes, straw and rope a winning trio that Sweet Years easy bags have been able to translate in the best way, to wear on the beach but also for a walk during free time. Finally, flip flops with funny patterns and floral patterned briefs will make your look impeccable, in and out of the water.
The Milan brand, led by the CEO Mauro Russo, counts among its founders Bobo Vieri and Paolo Maldini. Enthusiasm, “positive thinking”, dynamism and sport have always been the guiding principles of the brand that has made streetwear its core business.
Sweet Years, the brand that conquers the hearts of each one of us.