p.r.: by Pilassociati
With What For live Fall Winter 2018/19 as a dive in a minimalist and electrifying bubble.
Wintry bubble in which walks the Parisian at the heart of the contemporary architecture. Of the Philarmony of Paris to the Vuitton foundation, the What For girl strolls between the new symbolic and audacious constructions.Buildings just like a world which changes permanently, evolve according to the hour and the light. The new collection echos this movement : metal is the shine of the season. From a lighting accent on heels to a subtle shine on boots, you’ll be brighter than ever.
The very sober design of the collection, the black and white bicolor style, the curves and the metallic accessories assert the elegance and the boldness of the What For girl. The alliance of this new collection with the contemporary architectural movement highlights three facets of the What For girl: unique, creative and innovative.
She will illuminate Paris all along Winter, at any time for any situation, because she will always find the right shoe!