Home>News>SIHH 2019: Lush nature and mountain landscapes for the presentation of the new Montblanc collections

SIHH 2019: Lush nature and mountain landscapes for the presentation of the new Montblanc collections

by Francesca Fortini LA REVE PR & ADV – photo © by Getty Images
The wonder and beauty of the great natural spaces, mountains and valleys, a dreamlike journey through spectacular landscapes to discover the new Montblanc collections: TimeWalker, Star Legacy and Heritage, as well as the new 1858 inspired by the legendary professional Minerva watches from the 1920s and 1930s conceived for military use and exploration.

The Montblanc exhibition space at the Salon International de la Haute Horlogerie combines natural elements such as wood, rock and plants, evoking the charm of nature. “It is great to come back to SIHH, showcasing the brand’s evolution in the watchmaking sector.

Exploring this environment is an opportunity for our visitors to experience the spirit of exploration that inspired 1858, a line built for explorers and anyone who dares to venture out into nature to find new perspectives.

The Montblanc space at this year’s SIHH serves as a reminder of the importance finding inspiration by reconnecting through nature, which becomes increasingly important in our fast-paced way of living”, explains Nicolas Baretzki, Montblanc CEO. Among the new models, stand out the Montblanc 1858 Automatic, Montblanc 1858 Automatic Chronograph and Montblanc 1858 Geosphere.David Gandy & Isabeli Fontana

To celebrate the launch of the new timepieces, Montblanc has organized an exclusive event with exceptional guests including: The Brand Ambassador Hugh Jackman, the model Isabeli Fontana, David Gandy, Sveva Alviti, Saul Nanni and other friends of the Maison from all over the world , who were able to taste a special selection of cocktails – “The 1858”, “The Jackman” and “the Fontana” – created especially for the occasion by two Mixologists. To delight the guests with his creations, the 3 Michelin Star Chef Chicco Cerea.
Juan Avellaneda, David Gandy, Isabeli Fontana, Hugh Jackman, Aldo Comas, Numan Acar . Montblanc Booth Experience At SIHH 2019

To entertain them with their musical selection, the Dj-duo ‘The Spectacular Now’ from Munich. The amazing setting of the Montblanc space is an invitation to reconnect through nature, giving visitors an extraordinary multisensory experience.

To reaffirm its belief in the importance of stepping outdoors, Montblanc is showing its support to CREA Mont Blanc during SIHH and beyond, donating funds to the Research Center For Alpine Ecosystems rather than gifting its traditional Montblanc giveaways to guests.

The money donated will contribute to “Mont-Blanc Observatory: a base camp for science”, a project that develops a training center for teaching decision-makers, mountain professionals and business leaders about the impact of climate change on the alpine ecosystems.

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