by Giovanna Fusco
One of the most frequent questions concerning the female world is: what does a woman’s bag contain?
Tod’s has thus created a mini series of films entitled “My life is in this bag” celebrating the D-styling bag and, among the absolute protagonists, the famous Russian supermodel Irina Shayk and actresses Maggie Jiang, Eun-Chae Jung and Nana appear Eikura.
The short films, shot in limousines during the last Milan fashion week in February, enhance the model launched for spring 2019, an evolution of the D-bag very much appreciated by Katie Holmes, Freida Pinto, Diane Kruger, Julianne Moore, Kate Middleton and Carolina of Monaco.
The campaign, in-depth exploring the relationship that every woman has with her bag, highlights the brand’s desire to attract new customers thanks to an expansion of the offer.
Tod’s has always had a distinct identity guaranteeing the quality of its products; with this project he manages to give uniqueness and value to an object symbol of femininity and travel companion in the life of every woman.
