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Irina Shayk - Tod's D STYLING - My Life Is In My Bag

“My life is in this bag”: Tod’s launches the new D-Styling bag

by Giovanna Fusco
One of the most frequent questions concerning the female world is: what does a woman’s bag contain?


Tod’s
has thus created a mini series of films entitled “My life is in this bag” celebrating the D-styling bag and, among the absolute protagonists, the famous Russian supermodel Irina Shayk and actresses Maggie Jiang, Eun-Chae Jung and Nana appear Eikura.Irina Shayk - Tod's D STYLING - My Life Is In My Bag
The short films, shot in limousines during the last Milan fashion week in February, enhance the model launched for spring 2019, an evolution of the D-bag very much appreciated by Katie Holmes, Freida Pinto, Diane Kruger, Julianne Moore, Kate Middleton and Carolina of Monaco.

The campaign, in-depth exploring the relationship that every woman has with her bag, highlights the brand’s desire to attract new customers thanks to an expansion of the offer.Eun-Chae .Tod's My Life Is In This BagTod’s has always had a distinct identity guaranteeing the quality of its products; with this project he manages to give uniqueness and value to an object symbol of femininity and travel companion in the life of every woman.

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