by Gaia Schiavetti . photo by Andrew Toth
An event dedicated to self expression, pink are the clothes and pink is the list of guests: Pandora organized an exclusive appointment in Downtown Los Angeles to relaunch the brand towards a new direction that winks at the urban jungle.
Between the performances of SZA and Charli XCX and the DJ set of Luka Sabbat, Zuri Marly and Coco and Breezy, Pandora painted in pink the last August 29th with an event and a party that announced the brand’s new identity. The color says a lot, but everything is explained by the Pandora jewelry collection for Fall 2019 which featured the new Pandora O pendant, a poetic interpretation of the circular symbol that has always symbolized the flow of existence that the brand wanted to rediscover in the meaning of personal expression.
Over 400 guests dressed in pink touches have entered with electric scooters on the Street of Loves, between South Grand Avenue and South Hope Street, which was revolutionized by Pandora with graffitis made by a collective of female artists headed by C. Finley, author of the Divine Female Mural of Los Angeles. To communicate its new image and Fall 2019 collection Pandora asked to some women who became its Muses; Nathalie Emmanuel, Georgia May Jagger, Halima Aden, Larsen Thompson, Margaret Zhang and Tasya van Ree will tell their stories for the brand and the clients giving added value to each product.
Sarah Snyder, Victoria Justice, Shanina Shaik, Sydney Sweeney, Marsai Martin, Elisa Sednaoui, Elisabetta Canalis were also invited to the event. During an exclusive lunch at Los Angeles jewelery district Stephen Fairchild, Pandora‘s Chief Creative & Brand Officer released important and inspirational statements, saying: “At Pandora, we support women’s empowerment and sharing women’s passions with contemporary collections and collectibles that allow people to find each other and celebrate what makes them what they are. We all have a story to tell and each of our new hand-finished jewelry represents a different passion “.
