by Adele Decarolis
On the 50th anniversary of the 3 Days of Peace & Rock Music”, JF London chose the colorful and dynamic 70’s as a source of inspiration for its Spring Summer 2020 collection.
The brand proposed many varieties of shoes, different in shape, colours and characteristics: in fact it is possible to see wedges very high, glittered or suede ankle boots, camperos in shiny leather, sandals with thin heel and slipper, all in the same collection.
All types of footwear share the colourfulness and the eccentricity, which reproduces the festive atmosphere of that period. The light blue, the pink and the white stand out in this collection, in addition to the raimbow, which is the protagonist of a type of boots, and it is also placed in the fringes and in sandals with scarves that wrap the ankle.The energy is further represented by all the details that make each shoe unique: the fringes, the glittered straps of sandals, the metallic details of camperos and the flowers depicted in vivid graphic prints that give life to the flower power .
The collection distinguishes some products as part of the couture collection Divas, such as the sandals embellished with colorful Swarovski and high boots with fringes or in sand-coloured suede.JF London has not limited itself to the presentation of women’s footwear for the next season, but it also introduced in different colours the Chelsea boot for men and some rainbow or fringed clutches that recall the style of shoes.
It is therefore possible to conclude that the brand has certainly distinguished itself by the creativity and liveliness of its articles, which will allow you to relive the legendary 70’s during the Spring Summer 2020 season.