A journey to distant lands to rediscover the nature that surrounds us
For Spring Summer 2021, ASH interprets the journey of the ASH Girl who embarks on an adventure to unknown places, to reconnect not only with the nature that surrounds her, but also with herself.
The images – taken at the Bombo Headland quarry in Sydney – capture her free spirit and her desire to travel, immersed in a spectacular background that highlights the details inspired by nature, the craftsmanship techniques and the dreamy colors of the collection.
This campaign is also the first of the brand shot by a female photographer, the famous Bec Parsons. Known for her modern yet recognizable approach, her new perspective has given the images a dreamlike and dreamy atmosphere.
Established Australian photographer “Bec Parsons” not only in Australia but also abroad, she has shot for numerous high profile magazines including Harper’s Bazaar, Elle, Oyster and 10 Magazine, and has also immortalized industry icons such as Hailey Bieber, Karlie Kloss, Lexi Boling and Paloma Elsesser.
ASH’s adv campaign is on air globally – across all brand channels.