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Home>News>Nolita “White Story” capsule collection Spring Summer 2021
Nolita Spring Summer 2021 campaign

Nolita “White Story” capsule collection Spring Summer 2021

P.Rew.: Guitar Press Office
Projecting the codes of the past into the future to make them present, always: a challenge but also an opportunity to celebrate a style that is pure identity. Always, absolutely beyond the trends.



This is the essence of the Spring Summer 2021 capsule collection with which Nolita opens a new chapter in her story, a “White Story” that exalts her DNA and takes it further, towards new declinations.

Nolita Spring Summer 2021 campaign
Nolita “White Story”

14 clothing items made in total white that pay homage to the first proposal with which, in the nineties, the brand rethought the denim universe in the name of an inimitable street glam touch. Now, as then, jeans are the heart of everything, an authentic passepartout and the right complement to every Nolita look, in which the aesthetic of minimal ancestry gets dirty with the unusual in search of perfect balance.

Nolita Spring Summer 2021 campaign
Nolita “White Story”

Because contrast is the watchword of a provocative aesthetic that lingers between masculine and feminine, resolving it with a provocative and stylistically avant-garde crush. Items stolen from his wardrobe or pieces that seem to have been chosen from a rock star’s wardrobe mix with a new no-gender classicism and merge into a strong and strongly contemporary look.The result is a new but always recognizable Nolita woman, who wears brand new baggies with a tailored bottom; that she chooses bright and oversized blazers; that does not give up the rock touch of the jacket worn on the skin over denim shorts. All in white and in its shades, of course.


The result is iconic, manifest of a free spirit and a soul disconnected from conventions but always aware. The limited number of items in the collection, in fact, stems from the precise desire to create a targeted wardrobe, which restores value to authenticity by eliminating waste and presenting only what is destined to be chosen and to last.

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