P.Rew.: Mixte Communication – Valeria Rastrelli
19: 13DRESSCODE joins the project “Italian JFB (Jewelery – Fashion – Beauty) In the Gulf Countries“, conceived by the Italian Chamber of Commerce of Dubai for the promotion of Italian companies in the Gulf area
19: 13DRESSCODE, Salento brand produced by Fashion Academy, has been selected to participate in “ Italian JFB (Jewelery – Fashion – Beauty) In the Gulf Countries” of the Italian Chamber of Commerce of Dubai – always attentive and avant-garde in creating innovative projects – a project that promotes Italian companies interested in developing a commercial network that embraces not only the United Arab Emirates, but the entire Gulf area.The project stems from the twenty-year presence of the Italian Chamber of Commerce in the territory – constantly in contact with local operators – and provides for an application and a subsequent and careful selection. The Chamber works alongside Italian companies that are interested in practically accessing the markets of the United Arab Emirates, Saudi Arabia, Bahrain, United Arab Emirates, Kuwait and Oman, and where Dubai, in particular, is today a hub of international business thanks to to its strategic position in a rapidly growing area of the world.
19: 13DRESSCODE will thus have the opportunity to concretely enter the market in the area and promote itself among the importers and operators of the whole Area, having available a support activity for commercial promotion, a reference point for operators. premises and its own Representative Office in Dubai for the entire duration of the project.But not only that: an institutional platform dedicated exclusively to a professional public, visible and indexed throughout the Gulf Area, will also be active, a sort of “interactive digital B2B export” Market Place exclusively made in Italy that will multiply the presence, visibility and contacts of the brand in the territory.
“A unique opportunity for visibility for the company in a thriving and lively market interested in Made in Italy such as that of the Gulf area. Being able to count on an extraordinary access point like Dubai, the window of a rapidly expanding square, puts us in a position to be able to get in touch with new interlocutors and potential customers in an area of great interest for the brand’s expansion objectives ” states Alessandra Carrozzo, CEO of 19: 13DRESSCODE.19: 13DRESSCODE celebrates women with a complex and ironic personality in a balance of comfort, femininity and movement. The glamor of the tulle corset dresses that float in the air refined and unique, of the long column dresses that open in pleats, drapes and layers, in bold tones and sequins, or of the shorter, irreverent and rock dresses, flows into a particular refinement in which Italian craftsmanship finds its greatest exaltation, creating an unmistakably contemporary identity.
19:13DRESSCODE is produced by Fashion Academy, an Apulian production company led by the sisters Alessandra and Roberta Carrozzo, who have been able to transform the small workshop with which their parents started into a company that today employs over forty highly qualified artisans, who guarantee high quality production. With over 15,000 pieces produced per year and a turnover of € 2,000,000, Fashion Academy is today the key partner for some of the most prestigious Italian and international fashion houses.