P.Rew.: Twins PR&Media
U.S. Polo Assn. is an American brand that has always been inspired by the world and values of polo, a sport that was once elitist but today is becoming increasingly “approachable”.
The U.S. Polo Assn. footwear collection is created by a team of Italian designers, and developed in the world-renowned Veneto footwear district, which specialises in the sports and leisure sector.
Attention paid to the use of sustainable materials, care for finishing and meticulously-researched fashion detailing make the Spring Summer 2021 collection particularly innovative, but with a spirit inspired by a passion for sport and an authentic, timeless styling. The Spring Summer 2021 collection concept is divided into three mood boards: DNA – Citylife- Sporty Vibes with many new products and features.
DNA: Timeless elegance inspired by Miami Beach
This collection is characterised by fresh, lightweight materials such as canvas and eco-friendly leathers. The dominant colours of the Spring Summer 2021 are the base red, white and blue colours that are the essence of the brand, with flag detailing and the Uspa logo included in the form of discreet metal labels.
The women’s proposal includes iconic and prominent models such as the Sylvi sneaker, with upper in eco-leather, which also features on the sparkling metal and breathable mesh versions. The sole is characterised by a comfortable platform wedge, offering the ideal choice for those women seeking a practical shoe without sacrificing height.
For the summer season, U.S. Polo Assn. offers the classic KateE sandal, an eco-leather model with a lightweight, sporty wedge covered with natural braided cord. Available in red, white, leather and silver. The collection always features the iconic wedge shoes, one of the brand’s cult models.
For men, U.S. Polo Assn presents Vega, a retro 80s-style tennis shoe with upper in lightweight, breathable mesh and eco-friendly leather, white cotton laces, and detailed with the brand’s iconic colours and flag motif on the upper.
The Wave sneaker is the youngest and most vibrant offering in the line. It has a premium price point and features a canvas upper in a range of iconic colours and with the original sole design that recalls the waves of the sea. Also available in a children’s version for a super-trendy mini-me look.
Citylife: Urban-chic styling for perfect look at any moment of day
This line features a selection of models suitable for everyday wear. Outstandingly comfortable shoes designed for any occasion, be it breakfast, happy hour or dinner. The Uspa total look finds the most perfect, cosmopolitan style of the entire Spring Summer 2021 collection within this mood board.
For women, the Cher sneaker is available in a combination of different materials: suede, metal eco-leather, animalier and breathable technical fabric. For men, the VEGA sneaker comes in a real leather version, featuring a super lightweight sole and a refined look in the classic white and blue colours. It’s sure to be next season’s “must have” item.
The collection just wouldn’t be complete without the Lendl moccasin, offering a softly structured, superbly comfortable fashion selection, with a style reminiscent of a boating shoe. Available in navy blue and beige, grey, brown. The flexible, lightweight sole features the Uspa logo printed underneath to lend a touch of originality.
Sport Vibes: Sport teamed with style your feet
The mood of this collection speaks to the sportier soul of the brand and is characterised by running-inspired models with sneakers featuring sleek uppers, fresh and breathable materials, designer shapes and trendy colours, such as the bold styling of Bonye and the more classic Frida for women. For men, the summer selection comprises footwear featuring a strong sporty theme, with the Clem and Lewis sneakers.The capsule collection marew & Cardiff
Is a limited-edition collection designed by the Italian designer Ennio Sitta. Italian-crafted and hand-decorated with evocative graphics that take their inspiration from the world of polo, Miami styling and the brand’s traditional colours.
The U.S. Polo Assn. collection gets a makeover and is expanded with a full range of models suitable for every occasion and style, ranging from school to summer holidays. Just as in the adult collection, kids can also choose from a selection of models inspired by the American brand’s traditional colours, but featuring a more imaginative, fun colour palette. The Uspa kids DNA collection comprise the models: Matry and Wave.
The Citylife collection dedicated to children presents various models of sneakers with lively, fashionable styles: Carl and Carly, featuring a range of combinations of colours and materials (breathable mesh and eco-leather), in practical slip-on versions.
JOE is the collection’s most sporty – casual line, available in many different colourways. The classic Willy box-sole sneakers feature an eco-leather upper with repeating logos to deliver an urban look, and available with a handy Velcro closure.The collection is completed by the Birba and Spyd line of rubber sandals featuring technical fabric, making them ideal for beach holidays and the most adventurous excursions.
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