photo by Harper Smith – P.Rew.: Manifattura Mario Colombo
For the launch of his new lifestyle brand, Bruno Mars enters into a partnership with Lacoste to become Ricky Regal, his stylist alter ego. Inspired by the desire to enjoy life and an entrepreneurial touch from King Midas, the collection combines Bruno’s enigmatic personality and unique style with the iconic mix of sport and luxury that characterizes Lacoste.
“I had the great fortune to receive proposals to participate in collaborations in the past, but they were always accompanied by guidelines. Lacoste was the one and only brand that said ‘Bruno you can do whatever you want’. Respect for this creative freedom coming from a historic fashion house was an honor ”.
Freedom, spontaneity and creativity. Bruno Mars joins forces with Lacoste to create his very first lifestyle brand. A collaboration that began in Los Angeles, where Bruno and Louise Trotter, Creative Director of Lacoste, met. Leaving free rein to his imagination, the American artist pushed all the limits to give life to Ricky Regal, whose style embodies his passion for exuberant rhythms and his love for the Crocodile.
“When I am on stage my name is Bruno Mars. When I make sumptuous and rich items of clothing I call myself Ricky Regal.”Bruno Mars
The Lacoste x Ricky Regal collection blends two strong energies together: Mars & the Lacoste crocodile. A universe of taste and emblematic features, translated into a range of ready-to-wear clothing, footwear and accessories. Declined around flowing shirts and tracksuits with pop accents, the line includes shorts, polo shirts, t-shirts, trousers, pool slippers and socks, as well as an iconic pair of aviator sunglasses.
“Collaborating with Bruno and entering his unique universe was a great adventure, he has a very clear vision and is obsessed with details. From concept to fitting, there was not a single aspect in which he was not fully involved “.
Louise Trotter, Lacoste Creative Director
“Sporty luxury for every day”
Sportswear, as casual as it is elegant. With Lacoste x Ricky Regal, the collection offers a sensual palette of strong colors: mustard yellow, petrol green, aubergine purple, coral red and tie-dye. An energetic mental attitude fueled by Lacoste’s expertise in sportswear. Velvet, silk and cotton fabrics with impeccable finishes create a fluid mood, with garments to be worn individually or to create a complete look.
“With Ricky Regal x Lacoste, Bruno has created a luxury sportswear brand that combines Lacoste’s sporting tradition with his personal seductive style”.Louise Trotter
The first Lacoste x Ricky Regal collection will debut on March 5, 2021 in an international network of 18 exclusive retailers and will be available starting March 8, 2021 at selected Lacoste boutiques and on lacoste.com.
Since the creation of the very first polo shirt in 1933, Lacoste has leveraged an authentic sporting tradition to revive optimism and elegance in the world thanks to a unique and original lifestyle for men, women and children.
A meeting point between sport and fashion, Lacoste frees us, creates movement in our lives, and allows us to express ourselves without limitations. In every collection, in every line, Lacoste’s timeless elegance is immortalized in a mix of classic and creative. From the beginning, the aura of the crocodile has grown more and more with each generation that has worn it, becoming a symbol of union that goes beyond style. Handed down from one nation to another, from one generation to another, from one friend to another, Lacoste garments are imbued with an emotional bond that elevates them to the status of icons.
Lacoste elegance – universal and timeless – brings together a large community, where everyone respects and recognizes mutual values and differences. Lacoste is an international brand of MF Brands Group, present in 98 countries through a network of 1100 points of sale.