The Only One Cult: Chapter II
Cult strengthens its commitment in the fight against violence against women with amphibians customized by the artist Tommaso Buglioni, protagonist of a charity auction on Charity Stars in favor of the Associazione differenza donna
P.Rew.: Guitar Press Office
In the month dedicated to the Fight Against Violence against Women, Cult‘s commitment is renewed once again to take sides in favor of the female gender and fight a social scourge that shows no signs of abating. The data are increasingly alarming for a phenomenon that has worsened in recent times, causing the isolation due to the pandemic and which can no longer be underestimated.
A battle Cult has never shied away from, and which sees the brand at the forefront thanks to “The Only One Cut“, the initiative that for the second year finds the iconic amphibian at the center of the project, which becomes a manifesto of a femininity to be promoted and exalted, because it is unique, vital, necessary. Tommaso Buglioni, aka Tom Tattoo, an internationally successful tattoo artist and, at the same time, a painter admired for the chromatic power of his canvases, will customize 8 pairs of Cult amphibians that will be the protagonists of two twin projects, both focused on promoting the fight against female violence.
There will be 7 special models customized by Buglioni, for as many talents who will be called to interpret them with their own style and to raise awareness of the commitment of their followers by sharing the underlying message on their social networks so that they can act as an important sounding board.
And not only. Because the followers themselves will be invited to actively participate in the project involving the eighth model of the amphibian, also personalized through the hand of the artist and tattoo artist, which will be auctioned on the Charity Stars platform and the proceeds of which will be entirely donated to the Difference Woman association, which for over thirty years has supported women, their self-determination and their protection from male violence.
“Our goal is to show how violence against women is a dramatic phenomenon that affects the whole of society and that requires the active commitment of all to be eradicated: only with common actions will it be possible to create a new culture of respect, inclusive and strong, in which abuse has no more reason to exist ”commented Massimiliano Rossi, General Manager of Zeis Excelza Spa.
Difference Woman is a social promotion association that was born in Rome on March 6, 1989 with the aim of bringing out, knowing, preventing and fighting male violence against women, girls, girls and boys. It manages anti-violence centers and shelter homes in Italy to give back to women, their sons and daughters a self-determined life free from violence. It is involved in European projects in support of women from third countries who are victims of trafficking for the purpose of sexual and labor exploitation and in international projects such as in Palestine, Morocco, Nicaragua, Russia and Syria. She works in schools with prevention programs to encourage young people to build authentic relationships based on comparison, respect and freedom from prejudice and gender stereotypes.