Primark launches exclusive collection in collaboration with Paula Echevarria.
Paula Echevarría is a Spanish actress, model and it girl with more than 3.6 million followers. One of the secrets of Paula Echevarria’s success is her enthusiasm for fashion, which she manages to express with taste and elegance.
The collaboration with Primark includes 50 items of clothing, accessories and footwear. Must-have items include the iconic pink coat, a timeless jacket, a perfect mini skirt and a purple total look, perfect for this season’s wardrobe.
The collection offers endless options, ensuring that there are items for all Primark aficionados. The range includes products with the Primark Cares label, garments made from recycled or sustainably sourced materials.
Products in the collection range from EUR 3 to EUR 60 and will be available in Primark shops from October.