The winter edition of TheOneMilano is dedicated to the world “of outerwear” and is scheduled at Fiera Milano Rho from 19 to 22 February 2023, at the same time as the Milan fashion system fairs.
108 brands with collections focused on outerwear and total look: these are the numbers with which TheOneMilano,the show scheduled to take place at Fiera Milano Rho from 19 to 22 February 2023, presents itself in terms of TIME OUT
as time spent “outside
as time paused to regenerate and feel good about oneself, how one is and how one dresses
as time out to not realise that the world has changed.
Outerwear then in all its declinations. For women and men, classic or sporty, natural or technical, dynamic and versatile…. Always and in any case Haute-à-porter: coats, down jackets, mackintoshes, furs and shearlings, knitwear, a total look in all its warmth. Fluid, inclusive, different: the rules have changed today. Winter brings revolution!
Innovation, quality and versatility are the key words to read the exhibitors’ collections. Together with the invitation to the de-gender that characterises the most classic outerwear: for inclusiveness, certainly, but also for lifestyle.
Plenty of upholstered items, proposing an elegant and contemporary aesthetic, combining tailored elements with comfort-oriented details. Warm padded jackets, but also light, to be worn under coats, sheepskin and fur, in a desire for versatility, design details, relaxed silhouettes, cropped or midi length, rich in modular proposals, from removable sleeves to detachable hoods.
Alongside the timeless trench coats, here are the dressing gown coats, with loose volumes, ready to please those consumers who have become accustomed to the comfort of a home wardrobe and are not willing to give it up completely. Precious fabrics, brushed wools, casentino, mohair and tweed ready to face the elements for a posh and demi couture look. Furmark-certified furs, the international certification that reassures consumers by providing traceability information so they know that the product they are buying is guaranteed in terms of animal welfare, the environmental impact of tanning and the fairness of people’s work.
Aviator and biker jackets, bomber jackets are becoming more refined, using sheepskin in all its declinations, leather and fur for premium garments, but also nylons, fundamental for revisiting the sporty ’80s and ’90s influences. The must is to play with proportions, for ultra-modern solutions, often oversize, square and aimed at the younger end of the market.
Fluid proposals by choice, which see the birth of an item strongly requested by the retail world: the blazer/coat hybrid, a modular and functional choice ready both for everyday urban life and for out-of-town trips, for office wear and for more elegant occasions.
Blazers thus double up: thanks to the combination with waistcoats, or with linings and padding that can be applied with buttons or zips, they become warmer coats for the winter and are lightened for the mid-season or for the vagaries to which the weather is accustoming us with the simple movement of a zip. The allure of the two-in-one is thus timeless classic, intergenerational and above all long-lived (many proposals were born on the concept of eco-design and circularity).
Planned from 19 to 22 February 2023 together with Micam Milano (International Footwear Exhibition) and Mipel (International Leather Goods and Fashion Accessory Exhibition) TheOneMilano will also take place in partial overlap with Homi Fashion & Jewels (17 to 20 February) and Lineapelle (21 to 23 February) offering the opportunity for international buyers who are pre-registering in large numbers to complete their purchases of total looks created by the pride of Made in Italy in one place and in a synergic manner, accompanied by the best manufacturing companies in the world (the Saloni mentioned are all international).
The ‘physical’ edition of TheOneMilano, dedicated to winter 2023/24, is, as always, matched by its double, its digital expression AlwaysOnShow.com. The platform, free of charge for the show’s exhibitors, represents a year-round point of contact with the market. Companies can show their collections in a smart and dynamic way, engage new customers and propose all the novelties of their brand to an audience of buyers validated by the Show Secretariat, so that every contact is carried out in a secure manner.
