It is the values of unity and uniqueness underlying the philosophy of the Antony Morato collections and expressed in the concept of ‘Unity’ that inspire the new Spring Summer 2023 campaign, shot by the lens of Javier Biosca.
The campaign is developed on three subjects, dedicated to as many dimensions of the Spring Summer 2023 collection: the “Fashion” world, presents garments and outfits inspired by the season’s trends, highlighting the eclectic style of the Antony Morato collections; the “Suits” world, encompasses the formal suits interpreted by the brand, with slim silhouettes and bold colours such as indigo blue, sky blue and sage green.
Finally, ‘Denim’: a celebration of the iconic jeans, in which the different fits are emphasised by the combination with simple white t-shirts in an essential look worn by the subjects barefoot.
The images of the campaign represent groups of men portrayed against a white background, protagonists of various ethnic groups among whom it is immediate to perceive a strong interaction: dynamic scenes that underline an international masculine concept, complex in its diversity but very defined in its spirit of belonging and sharing the same values.
For these contemporary protagonists, the group becomes the natural dimension of experience and expression because it does not erase the individual but on the contrary enhances it.
They are confident, curious, metropolitan men with their own character and unique and particular roots who recognise in the group the same feeling, the same cultural references and the same ease in expressing their personality, which emerges spontaneously and decisively.
The planes of the images change, tightening or widening on the protagonists, reaffirming an idea of dynamism and modern collectivity in which individuality finds its full meaning in group unity. The lemma ‘Unity’ is reiterated as the payoff of each image, with a font inspired by urban art and graffiti, the codes of the generations to which the campaign and the collection are dedicated.
P.Rew.: Fasten Seat Belt