Triumph launches Europe’s first AI-based bra fitting tool in partnership with Sizer . A new way to choose lingerie
For many women, finding the right bra size online seemed impossible, until now. Triumph, the world-famous lingerie brand, announces the launch of a new online tool that can accurately measure and change women’s shopping habits forever, created in collaboration with Sizer Technologies.
The Triumph AI Size Finder is the first system of its kind in Europe, based on artificial intelligence, an innovative and cutting-edge technology, a practical and functional tool that allows women to select the perfect size right from home.
Triumph knows that every woman is free to wear any type of lingerie. But choosing a bra with the perfect fit is, for everyone, essential. The brand uses its expertise in advice and reshapes the in-store custom fit service into an innovative, online, made-to-measure service. The aim of the Triumph AI Size Finder is to give women power of choice when buying lingerie.
Sizer is a leader in technological innovation in the world of digital sizing: a cutting-edge computer vision system that uses artificial intelligence-based technologies to record the customer’s measurements and calculate the ideal size.
Says Yaron Jacobs, Head of ecommerce at Triumph: “We know that more and more women are choosing to shop online and we are constantly developing new digital features to offer our customers a tailored experience. The Triumph AI Size Finder allows customers to choose their perfect bra size anytime, anywhere. For too long women have had to rely on generic charts when buying lingerie online. At Partnershipsostra, we’re delighted to have combined our fitting expertise with Sizer’s technologies to launch the Triumph AI Size Finder, a way for any woman, anywhere, to find her size in a few simple steps.”
To receive personalised indications and choose the most suitable size, simply frame yourself using the front camera of your mobile device. Thanks to computer vision, the device acquires a body scan to determine measurements and provide size recommendations within seconds.
The use of this technology, based on artificial intelligence, will enable women to make informed purchases: accurate measurements will lead to more careful choices and fewer returns, as well as being a useful tool for more frequent measurements. Breast shape and size can change several times over the course of a woman’s life, and the Triumph AI Size Finder is a quick and easy way to check for changes, beyond fit appointments in shop. It can cross geographical boundaries and provide valuable tools for those who live far from a Triumph shop or who don’t have access to a individual appointment with our experts.
Explains Adam Marc Kaplan, CEO of Sizer: “Our goal is to create the best solutions for digital sizing and we are excited about our partnership with Triumph, which has allowed us to make Triumph’s knowledge and expertise in fitting accessible to a wider audience through the use of artificial intelligence. The Triumph AI Size Finder represents a major step forward for the entire industry and we are proud to be a part of it.”
For over 130 years, Triumph has been producing lingerie to make women feel and look their best. On the market since 1886, Triumph knows that perfect fitting lingerie truly supports the body and women in their daily lives, all over the world. Today it is one of the world’s largest underwear companies and is present in more than 120 countries with its core brands, Triumph and sloggi. Internationally, it supplies 40,000 retail customers and directly operates 4,050 retail outlets, as well as online sales platforms. The Triumph Group is a member of the Business Social Compliance Initiative (BSCI).
P.Rew.: Attila&CO.