Primark is delighted to announce the launch of the New Capsule Collection to celebrate the highly anticipated film event of the summer, Barbie The Movie
This summer Primark is thinking pink this summer with its new Barbie The Movie line, available in shops to coincide with the release of the Warner Bros. Picture film in all cinemas.
The extensive collection includes womenswear, accessories, nightwear, menswear, homeware, and beauty products. In keeping with Barbie tradition, the star shade is pink, with touches of neon colour, and accents of understated glamour.
International clothing retailer Primark is turning pink this summer with its new Capsule Collection Barbie The Movie, which will hit shops in July, just in time for the screening of the Warner Bros. movie in cinemas around the world.
A fun Capsule Collection featuring prints and patterns that will allow everyone to express their best Barbie for the upcoming Barbie movie and its iconic style that all generations know and love.
Designed to feature the film’s famous Barbie Land logo, the extensive collection covers different product categories women’s and men’s clothing, accessories, nightwear, homewear and beauty.
In perfect Barbie style, pink is the dominant colour of the line, with fluorescent colours and small glamorous details. Barbie’s iconic Venice Beach swimwear and Ken’s outfits from the viral Venice Beach scene are available at Primark.
Sarah Jackson, Licensing Director at Primark, said We are delighted to partner with Mattel for the release of our Barbie The Movie collection. Barbie is spreading across the globe and we are thrilled to offer our customers exclusive women’s, men’s, children’s and lifestyle clothing and accessories, including the iconic Venice Beach sportswear that has become a viral internet sensation, so everyone can discover their inner Barbie and Ken this summer.
This collection marks our first collaboration with Mattel, with whom we have worked significantly on the design and creation of this fantastic Capsule Collection, linked to the upcoming Warner Bros. film.
Barbie is sure to be the trending phenomenon this summer and we have no doubt that our new collection will be a hit. With Barbiecore fashions sweeping the nation, Primark has created a collection for all tastes, from wax for roller skates to glittery tumblers and matching Barbie and Ken swimwear and clothing.
Just like Barbie, shopping enthusiasts can be anything they want to be with this collection.