Home>News>Marchesa for Pronovias launches the new 2024 ‘Olympia’ collection, the essence and glamour of Greek goddesses
Marchesa for Pronovias

Marchesa for Pronovias launches the new 2024 ‘Olympia’ collection, the essence and glamour of Greek goddesses

Marchesa for Pronovias launches the magical new collection showcasing new designs and modern goddess inspirations

The essence and glamour of Greek goddesses offer the best of the most romantic bridal couture in a new Marchesa for Pronovias collection

Adeona-C - Marchesa for Pronovias
Adeona-C – Marchesa for Pronovias

Pronovias Group, the world leader in luxury bridal, is thrilled to launch its latest collaboration with Marchesa, the New York-based luxury fashion brand and red carpet favourite: The Olympia 2024 bridal collection.

Marchesa‘s co-founder and creative director Georgina Chapman was inspired by depictions of Greek goddesses in sculpture and architecture, christening the new 2024 collection ‘Olympia’. “We wanted to capture the essence of those sublime creations,” she said, “to create a romantic and ethereal collection that celebrates love and romance and gives brides a feeling of magic and transformation.”

Bloom-B - Marchesa for Pronovias
Bloom-B – Marchesa for Pronovias

The essence of the new collection
Classic styles with a modern twist, light fabrics, sculptural volumes, delicate details and striking accessories. Each dress is a unique interpretation with its own unprecedented details, tailor-made for exquisite perfection to suit a modern goddess.

New Fabrics and Finishes
The collection comes to life with new exclusive materials, combinations of textures and shimmering details – lurex threads, gold appliqués and glitter tulle with floral designs – creating looks that are innovative and modern, yet romantic and feminine.

Pronovias’ most popular fabrics, such as soft crepe, Mikado Kelly and the new and popular crepe satin, are combined with new fabric introductions – taffeta, faille and pearl tulle – to create exquisite textures that exude an ethereal romanticism.

Hecate-A - Marchesa for Pronovias
Hecate-A – Marchesa for Pronovias

Pronovias’ design expertise
Pronovias’ expertise in design is behind the structural perfection of the new collection. In collaboration with Marchesa’s design team, the internal structures of the new models were developed to perfectly suit all physicalities. Classic models are updated and modernised with refined cuts, meticulous finishing and signature corsetry.

New Trendy Accessories
Ten new bridal accessories elevate any look with sophistication and versatility. Glamorous trains, striking sleeves, bold 3D flowers, romantic veils, capes and theatrical coats are made of fabrics and lace that match the gowns and add drama to the fashion.

Updates on the Most Classic Styles
The collection of 21 romantic wedding dresses includes Marchesa’s best-selling couture models, revisited for the modern bride and adapted according to Pronovias’ five style families:

– Glamorous Lace – Elegant mermaid creations with meticulous detailing and lace trim
– Breathtaking Minimalism – Clean lines in essential fabrics with cutting-edge design details, perfectly crafted to accentuate the feminine physique
– Scenic Dresses – Voluminous multi-layered princess dresses with style and class
– Fashionable Classics – Elegant and timeless dresses with classic necklines, silhouettes and details
– Ethereal Romance – Romantic and feminine dresses in light, flowing tulle with exquisite detailing

The charming lace ‘Hecate’ gown, an exquisite mermaid-like sculptural creation with statuesque allure, is updated and enriched with modern lace appliqués and gold-embellished Mikado, dressing to perfection with the latest developments in corsetry and push-up cups. It is completed by a voluminous silk taffeta cape for a touch of elegance and drama.

Elegant minimalism for ‘Nusa’, a stunning mermaid gown made of the new popular crepe satin, with a V-neckline and detachable sleeves at the shoulders, for a modern bride with seductive cut-outs. This dress can offer a perfect fit with an elegance inspired by a Greek goddess.

And ‘Bloom’, an unabashedly feminine dress with an off-shoulder A-line in soft pink, is the latest evolution of Marchesa’s magical design that does true justice to Greek art. With a sleeveless corset, a light, gathered tulle skirt and delicate 3D lace blooms with shimmering details, this exquisite dress is the pinnacle of design perfection.

Nusa-B - Marchesa for Pronovias
Nusa-B – Marchesa for Pronovias

“I am absolutely thrilled with the highly anticipated launch of the new Marchesa for Pronovias collection. This collaboration with Pronovias has taken us on an incredible journey, where our shared passion for bridal has merged to perfection. The level of craftsmanship, the meticulous attention to detail and the sheer beauty of these dresses truly exceeded all my expectations. With each gown in the Marchesa for Pronovias collection, we celebrate the essence of femininity, elegance and timeless romance”. Says Chapman.

The entire ‘Olympia’ collection is the perfect combination of Pronovias’ glamour and Marchesa’s romanticism. From glamorous, fitted mermaid gowns to sensational modern ball gowns and ethereal A-line dresses, these garments have one common thread: they are all divine.

Adeona-C - Marchesa for Pronovias
Adeona-C – Marchesa for Pronovias

In Chapman’s words, ‘choosing the perfect dress is a transformative experience. The bride deserves to feel confident, beautiful and truly herself in her dress’. It is undeniable that when a bride tries on one of these creations, she will feel nothing less than a goddess.

Marchesa is a global fashion brand that offers elegant eveningwear, ready-to-wear and unique haute couture dresses designed by British designer Georgina Chapman. Since its launch, Marchesa has become known for its romantic and distinctive aesthetic. The company’s godmother is the eccentric Italian style icon and muse Marchesa Luisa Casati. Over the past 15 years, Marchesa has evolved into a complete lifestyle brand that includes evening and daywear lines, Marchesa Notte and Notte Mini, Couture and Notte Bridal. Marchesa’s accessories include both high jewellery and fashion jewellery.

Pronovias Group
The Pronovias Group is the world leader in luxury bridal with a range of brands including Pronovias, St. Patrick’s, White One, Nicole Milano, Ladybird and Vera Wang Bride. Pronovias Group dresses are sold in more than 4,000 points of sale in 105 countries, with Pronovias flagship shops in major fashion cities including New York, London, Milan, Shanghai and Paris.
P.Rew: Guitar Press Office

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