Rita Ora x Primark: Rita Ora stuns in a bespoke Primark dress at The Fashion Awards. The dress is now available in some Primark shops, with all proceeds being donated to Breast Cancer Now.
Rita Ora’s custom-made dress was co-designed by Primark and Rita Ora. Inspired by Rita Ora’s personal style and her creative vision of simplicity, silhouette and the fusion of fabric with her body. The end result is a dress that feels like a second skin, timeless, sophisticated and simple. The stunning maxi dress is floor-length with a square neckline, a super neckline at the back along with a small black train.
This limited edition piece is on sale for €50.00, all proceeds from the sale of this dress will be donated to the UK research and support charity Breast Cancer Now, a Primark partner and an organisation close to Rita’s heart.
Commenting on the design process, Rita Ora said: “Once Primark and I started working together, I started dreaming up ideas of how we could bring Primark to a place I’ve become quite familiar with in my career: the red carpet. And what better place to do it than on the iconic carpet of The Fashion Awards! With this dress, I wanted to create something that had a really timeless feel and carried a lot of power. This design means a lot to me, not only because it’s named after me, but because all proceeds from the dress will support Breast Cancer Now, a cause that helps people, like my mother, who have fought so bravely and survived their own battles with breast cancer.”
Rita Ora attended The Fashion Awards in London wearing a custom-made dress by Primark, which customers can purchase as a limited edition piece.
– All sales of the dress will be donated to UK research and charity support Breast Cancer Now.
– The limited edition dress will be available to purchase in four flagship shops of Primark and via the Click + Collect service from today 6 December 2023.
Global superstar and style icon Rita Ora attended ‘The Fashion Awards’ at London’s iconic Royal Albert Hall on Monday 4 December 2023, making her mark on the red carpet wearing a bespoke dress co-designed by Primark and Rita herself. Primark reveals that fans and shoppers will be able to recreate this red carpet look, as the bespoke dress worn by Rita will be available to purchase via the Click + Collect service and will be on sale exclusively at Primark shops in Oxford Street East, Oxford Street West, Manchester and Birmingham from tomorrow, 5 December, for a limited period.
Rita’s bespoke dress was co-designed by Primark and Rita Ora. Inspired by Rita’s personal style and her creative vision of simplicity, silhouette and the fusion of fabric with her body. The end result is a dress that feels like a second skin, timeless, sophisticated and simple.
The stunning maxi dress is floor-length with a square neckline, a super neckline in the back along with a small black train. This limited edition piece is on sale for £50, with all proceeds from the sale of this dress donated to UK research and support charity Breast Cancer Now, a Primark partner and an organisation close to Rita’s heart.
Commenting on the design process, Rita Ora said: “Once Primark and I started working together, I started dreaming up ideas of how we could bring Primark to a place I’ve become quite familiar with in my career: the red carpet. And what better place to do it than on the iconic carpet of The Fashion Awards! With this dress, I wanted to create something that had a really timeless feel and carried a lot of power. This design means a lot to me, not only because it’s named after me, but because all proceeds from the dress will support Breast Cancer Now, a cause that helps people, like my mother, who have fought so bravely and survived their own battles with breast cancer.”
Primark’s head of purchasing, Alejandro Fernandez De Cea, added:
“Being part of this project to design a dress for a red carpet moment was very exciting and a great responsibility in trying to combine Rita’s creative, personal and avant-garde vision while also combining Primark’s signature versatility and accessibility. We created something that is striking, wearable and comfortable.”
Rachael Franklin, Director of Fundraising, Communications and Engagement at Breast
Cancer Now, said: “We are thrilled that Breast Cancer Now will receive 100% of the funding from this Rita Ora dress for The Fashion Awards with Primark. After launching our post-op range with Primark earlier this year, it’s really special to end the year with this contribution, and to see Rita modelling it beautifully on the red carpet!
“This range is particularly personal as we know that Rita was affected by breast cancer through her mother’s diagnosis. A woman is diagnosed with breast cancer every 10 minutes in the UK, and all money raised through the sale of this dress will go towards research and support for all those affected by the disease.”
In the UK, customers can purchase the limited edition pieces online via Click + Collect before picking them up in one of the company’s 57 Click + Collect shops in Greater London, North West England, North Wales and parts of Yorkshire from Tuesday 5 December.
The Fashion Awards is one of the most anticipated moments in the global fashion calendar, celebrating fashion at the intersection of culture and is a global entertainment platform for brands, creatives, designers, artists and influencers to come together to celebrate the industry. The Awards are a fundraiser for the British Fashion Council (BFC) Foundation and focus on celebrating excellence in the fashion industry and supporting future creative talent.
The bespoke dress is available to purchase for €50.00, available in sizes XS-XL with a limited run of 500 units. Primark will donate all proceeds from sales of the dress to the cancer charity Breast Cancer Now, a Primark partner committed to supporting and empowering women, in whatever life brings. All sales of the dress will also go to Breast Cancer Now.
Rita Ora
Rita Ora is a critically acclaimed international singer-songwriter with over 10 billion streams, four number 1 singles in the UK and 13 top 10 singles in the UK. She was one of the first artists to receive the BRIT Billion award this year, recognising her outstanding contribution to recorded music by surpassing the one billion streaming milestone in the UK.
Upon its release, Rita’s new album, ‘You & I’, was the highest new entry by a female artist in the official UK Albums Chart, debuting at number six, and topped the official UK Independent Albums Chart. It includes the US radio hit ‘Praising You’, a remake of Fatboy Slim’s Grammy-nominated ’90s track, described by PAPER as ‘a house hit’, and ‘You Only Love Me’, praised by Billboard as ‘a finely crafted anthem to complicated love’ where Rita proves she is ‘an expert in the kind of electro-tinged pop beautifully designed on display”. ‘You & I’ follows previous releases: ‘Bang’, a collaborative EP with GRAMMY-winning DJ and producer Imanbek that mixes modern pop with 80s and 90s house; ‘Phoenix’, which racked up over four billion streams, generating four platinum singles, including the award-winning track ‘Lonely Together’ with Avicii; and ‘Now’, her platinum-certified debut album, which debuted at number one in the UK charts. In the US alone, Rita’s acclaimed singles and star-studded collaborations have garnered seven Top 10 hits on Billboard’s Dance Club Songs chart, five of which have reached number one, six singles in the top 20 on Billboard’s Hot Dance/Electronic Songs chart, and a number three song on the Billboard Hot 100 chart with Iggy Azalea’s ‘Black Widow’.
As a multifaceted leader in the TV, culture and fashion industries, with brand partnerships in key sectors, Rita has continually expanded her personal brand to new heights. In 2019, she launched the award-winning tequila Próspero together with Concecuh Brands and currently serves as Chief Creator Partner. Furthermore, in 2022, Rita founded her own sustainable sportswear brand, Humans Being, where she serves as Chief Creative Officer. Her film and television credits include the ‘Fifty Shades of Grey’ saga, ‘Wonderwell’, ‘POKÉMON Detective Pikachu’, ‘Twist’, ‘The Masked Singer UK’, ‘The Voice Australia’, and the Netflix series ‘Kung Fu Panda: The Dragon Knight’. Rita will soon star alongside Jamie Foxx and Robert De Niro in the upcoming film “Tin Soldier” and will join Brandy in the “Descendants” sequel, titled “The Rise of Red”, on Disney+.Breast cancer now
If you are facing breast cancer, we are here whenever you need us. Whether it is through our support services, reliable breast cancer information or our specialist nurses you can contact via our free hotline and 24/7 online forum. Supported by dedicated campaigners, we fight for the best possible treatment, services and care, for anyone affected by breast cancer.
And the support of our extraordinary supporters ensures that our life-saving research and life-changing support can happen. If you are concerned about breast cancer or have a question about breast health, we are here to support you every step of the way. Talk to our experienced nurses by calling our free hotline on 0808 800 6000 or visit https://forum.breastcancernow.org/.
P.Rew..: Attila&Co. Press Office