Rooted in history and romance, the Malone Souliers Spring Summer 2024 Pre-Collection, Ethereal Dream, pays homage to the beauty and richness of Victorian era costumes.
The collection gives a modern twist to the classic design codes of the Malone Souliers brand, with bold symbols of femininity defining each style.
Always expressive and theatrical in flavour, the collection’s evocative campaign experiments with the more imaginative side of fashion. An aristocratic elegance runs through the key models of the season, expressed in a series of evocative images.
Bright white backgrounds convey freshness and serenity, while profiles of arches project the viewer outside, revealing glimpses of blue skies and verdant surroundings.
Recalling the Victorians’ love of well-kept gardens, refined outdoor furniture and decorative fountains enrich the scene.
The new silhouettes – Bonnie, Blythe and Maera – adorned with bows of various proportions, reflect the feminine sensibilities of the campaign. Impalpable dresses sway under a light breeze, lending dynamism to the images.
Commenting on the campaign, Coco Fong and Valerio Bava, Co-Creative Directors of Malone Souliers, say: “The Spring Summer 2024 campaign welcomes you into our world full of imagination, where Victorian frivolous fashion reveals its essence.
Painted blue skies and floral gardens are balanced by dreamy white structures, placing sensual bows and bright ornaments at the centre of attention.”
Malone Souliers’ Pre Spring Summer 2024 is on sale at Malonesouliers.com .
P.Rew.: Attila&Co Press Office . © photo by Clark Franklyn