Cult goes lifestyle with the Cult Apparel Fall Winter 2024/25 womenswear collection
Audacity, femininity and identity character in which the rebel rock mood is scratched by an unconventional aesthetic that does not go unnoticed.
The elegance of daring is at the heart of the new womenswear offering with which Cult perfects its lifestyle concept with the Cult Apparel collection for her in the Fall Winter 2024/25 season.
Starting with outerwear in which volume is in the foreground: in the brand new boxy models – in faux leather, in bouclé fabric, in the original blazer/bomber jacket – as well as in the gritty bomber jackets, while it softens in the long coats and agile down jackets.
Refinement and character are the basis of parkas and capes with ruffle motifs, shearlings and coats with a marinière profile. It is the details that give the exact measure of a strong and sensual femininity that in the knitwear lingers in the lace and rhinestones of the most basic garments, in the ribs that glide over the silhouette.
And again, the classicism of jacquard opens up to exploration – in the dress with petticoat and fringes, in the maxi cardigan with belt – while the fascination with the corset cut is the protagonist of a carousel of leotards that ideally recall the footwear collection.
The knit dress, which experiments with lengths and material divertissements, is the perfect expression of a transversal and mixable collection, which does not disregard casual tones, as in the sweatshirts and trousers – palazzo, cargo, slim and carrot -, but bends to an all day long approach.
Three moods -sport fashion alongside daily rock and party time- express the essence of a multifaceted collection suitable for every occasion.
The first fashion show at the Museum della Scienza e della Tecnologia
Cult made its debut on the catwalks of Milan Fashion Week with its new Fall Winter 2024/25 collection and was the protagonist, in the spaces of the Museum of Science and Technology, of a fashion show characterised by the rebel rock mood that has always distinguished Cult, an icon of unconventional aesthetics in the lifestyle scene.
“The catwalk debut is much more than a fashion show. It is the beginning of a new chapter, a crucial moment to consolidate Cult’s position among the prêt-à-porter brands that are protagonists of the fashion week. We have decided to achieve this goal gradually,’ said Massimiliano Rossi, General Manager of Zeis Excelsa. – In fact, the spin-off on clothing is part of a broader project launched by the Group with the product expansion thanks to the licensing agreements dedicated, respectively, to the bags and accessories sector and to kids footwear” he concludes.
With the event during Milan Fashion Week, Zeis Excelsa, the Group that has the brand in its portfolio, underlines the tangible result of an evolutionary path started with the development of a total look by Cult.