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The Magnum Cannes beach has become a well-known space at the Cannes Festival

by Adriana Zingone
At the 2019 Cannes Film Festival on the 16th of May, Magnum teamed up with a host of special guests to show the world how to Never Stop Playing.

Since 2013 Magnum, the premium ice-cream brand for adults from the Unilever group is a major player at the Cannes Film Festival. This yearly international event also marks the start of its summer campaign.


At the stunning setting of the Magnum Beach on La Croisette, special guests including Rita Ora, chef David Muñoz, actor Palina Rojinski, broadcaster Clara Amfo, musician AYA Nakamura and actor Cristiano Caccamo, joined Magnum at the Cannes International Film Festival for a live panel discussion to launch Magnum’s Never Stop Playing campaign.                                                                                  Rita Ora wore Andreas Kronthaler for Vivienne Westwood

Recent research has revealed that more than a quarter of the population of the United Kingdom does not indulge in what really gives it pleasure for fear of being judged.

Panellists were selected based on their fearless approach to life and a shared ambition to inspire a generation to let go and just go for it.

Hot off the heels of Magnum’s collaboration with the iconic Iris Apfel, who stars in stunning film content to bring to life what it means to be True to Pleasure, the event continued Magnum’s mission to inspire people to live just as Iris does and be single-minded in their pursuit of pleasure.                                                                                 Rita Ora wore Andreas Kronthaler for Vivienne Westwood and Cristiano Caccamo  

The panellists talked about challenges they have faced in pursuit of doing what they love and how they have playfully and light heartedly defied judgement and opinions to indulge in what brings them true pleasure.

As the panel was brought to a close, bold and fearless superstar, Rita Ora, was welcomed to the stage and performed a stunning acoustic set.

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