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Ray-Ban Studios is a creative laboratory that celebrates self-expression as an affirmation of individuality.
Through exclusive collaborations and engaging experiences in festivals around the world, Studios enhances the synergy between Ray-Ban and music by relying on original and unexplored dimensions.
By creating an intimate connection with the most important artists of the current music scene, Studios offers a unique perspective on their lives, their music and their style.
Thus the project celebrates the authentic bond between Ray-Ban and music and the constant search for new ways to give voice to one’s identity.
After collaborating with the sound pioneer Peggy Gou, from which two frames and a special edition chain were born a few months ago, the path of Studios continues with the legendary house DJ Honey Dijon.
Icon of house music, Honey Dijon is not only among the most respected DJs in the world – active in clubs ranging from Berghain to Space and author of soundtrack for the most renowned fashion brands – but is also producer, student, teacher and point of reference for the dance music culture. It is also committed to defending the rights of transgender people, as well as an extraordinary style icon.
A unique and transversal personality that involves music and fashion, and that refuses any definition.
Among his major influences, his hometown, Chicago, home of the house, where he lived his first experiences as a DJ alongside mentor Derrick Carter, then moved to New York, where he met Danny Tanaglia. Currently, when he is not on tour, Honey Dijon considers Berlin his city. His sets range from house, techno, disco and ballroom, with a truly overwhelming effect.
For Honey Dijon fashion and music have always been two sides of the same coin. The three new exclusive frames made by the DJ for Ray-Ban Studios reflect his ability to transcend the boundaries between genres and eras without losing sight of originality and style.
The models were selected from the archives of the brand, each with its own story: Ray-Ban 1973 Square in red on brown havana with pink Evolve lenses; Ray-Ban Olympian Aviator in ice color with silver temples and shaded green lenses, and Ray-Ban Wings II, entirely plated with 24k gold.
“I wanted to tell the story of the decades that I love the most: the 1960s (Ray-Ban Olympian Aviator), an indispensable turning point for the social revolution, civil rights and the fight against racism; the 1970s, the golden age of the disc ((Ray-Ban 1973 Square), and the decadent excess of the 80s (Ray-Ban Wings II). “
“For me, a black and trans person, success is to survive … My definition of success simply corresponds to being able to exist freely on this planet.” Here’s how Honey Dijon defines his individuality.
The Honey Dijon X Ray-Ban Studios capsule collection will be available at Dover Street Market in London from Saturday 5 October and around the world on ray-ban.com and in selected Ray-Ban stores from Monday 14 October.
