After the success of the N°0 collection, the aesthetic evolution of the JPLUS eyewear brand continues along the path of exploration and revisitation of style that has distinguished it over the years.
Lanvin presents the new Mother&Child Curb sunglasses starring in the Autumn Winter 2022 fashion show
With temples enhanced by colourful embroidery evoking the laces of Lanvin’s most iconic trainers, the new Mother&Child Curb sunglasses took centre stage in the French fashion house’s Fall Winter 2022 show, curated by Creative Director Bruno Sialelli.
Emily Ratajkowski and Maluma protagonists of the Versace Spring Summer 2022 eyewear campaign
Emily Ratajkowski and Maluma are the faces of Versace’s Spring Summer 2022 eyewear campaign. Immortalized in a series of shots taken by photographers Mert Alas and Marcus Piggott, Ratajkowski and Maluma fully embody the dynamism and fame of the sunglasses.
Kyme’s 70’s is genderless with “Joseph” and “Lawrence”
Kyme’s contemporary vintage style is expressed in genderless and over shapes with a 70’s attitude with the “Joseph” and “Lawrence” models.
Mila Zegna Baruffa presents the Piuma model from the Spring Summer 2022 collection
Always present in Mila’s creations the jewel details that make the models of the sun and vision lines of the new Spring Summer 2022 unique. have a feather in your hands.
Serdar new “The heart of fencing” Fall Winter 2022/23 collection
(Italiano) Serdar celebra lo sport con The heart of fencing, la nuova collezione Autunno Inverno 2022/23, presentata in calendario ufficiale della Camera nazionale della moda italiana
Salvatore Ferragamo presents the new eyewear models with Gancini profile
Salvatore Ferragamo introduces a brand-new capsule collection of sunglasses and optical frames for man and woman, characterized by a unique frame profile featuring Ferragamo’s iconic Double Gancini.
Luxottica trends in colored glasses
Luxottica colored eyewear models from the newest collections: Dolce&Gabbana, Miu Miu Eyewear, Vogue Eyewear, Emporio Armani Eyewear, Polo Ralph Lauren Eyewear
Versace Eyewear new Biggie Fall Winter 2021 collection
The new Versace Eyewear Biggie Fall Winter 2021 collection offers sunglasses and optical frames that reinvent the brand’s unmistakable style. Tied hand in glove with pop culture and music of the 90s.
Eyewear Summer 2021: The sky and the sea in Kyme’s eyes
Kyme looks at summer 2021 with the eyes of the sky and the sea. The joy and lightness of the shades of blue and blue, now lighter now more intense, come to life in the shades of the models of the Apulian brand
Happy World Oceans Day 2021: Laura Biagiotti launches Eyewear BIO
World Oceans Day is celebrated on 8 June, the world day that the United Nations established to celebrate the fundamental role of the oceans in the life of all of us and to invite us to protect the oceans by encouraging the sustainable use of marine resources.
Glasses, stories and travels, the new spring 2021 collection by Oliver Peoples
Malibu Confidential, this is the name of the new Oliver Peoples collection for spring 2021. Not just a simple new line but a real story told and staged; set in a modern Mid-century residential icon, located in the hills of Malibu.
View control: how diopters are measured
Surely more than someone had to wear glasses as a child, which in some cases may have been the cause of some small insecurity, even if, to date, there are very pleasant, nice and suitable for children on the market.
Valentine’s Day 2021: classic, spicy and useful gift ideas… Not just for couples!
Valentine’s Day is upon us and we are here to help you buy the perfect gift. We will then move from the classics to the most innovative gift ideas without forgetting practicality and utility.
Ray-Ban, You’re On – New Adv Campaign
Ray-Ban’s new communication platform, You’re On, celebrates life lived in the present, with snapshots of authentic and unbridled joy. Capture spontaneous moments of pure energy, where we reveal the most authentic version of ourselves.
New Ray-Ban Authentic campaign: See beyond the sun
From Malcom X to James Dean, Ray Ban eyewear has been worn by great visionaries of their time. Their ideas and visions challenged their times and are still relevant today.
MM Monili Milano, a new idea of bijoux was born
MM Monili Milano, a new collection of transformable jewels. Inspired by the fashionable and practical dual soul of the Italian fashion capital, the new brand of customizable bijoux debuts with a line of glass chains
Millie Bobby Brown X Vogue Eyewear
Highlighting the brand’s accessible, fashion-inspired design concept and empowering spirit, this year Vogue Eyewear welcomes a fresh new face to its portfolio of inspiring women: Millie Bobby Brown.
A back to school with sun on the head with two new Saraghina Kids models
Chi ha detto che il back to school non può avere un tocco d’estate? Saraghina Kids ad esempio ha scelto quest’anno di dare il “bentornato a scuola” con due modelli coloratissimi che ricordano la bella stagione.
Saraghina’s summer lights up with fluorescent colors with the new Riccione model
The cheerful contagious of the Saraghina style finds its expression in the new Riccione model in a fluo version in super-light satin nylon.
ZEISS: photochromic lenses | The secret to wearing a single pair of glasses all day long
The innovative ZEISS PhotoFusion and AdaptiveSun lenses combine comfort, elegance and protection. Designed for those who are always on the move and who want the convenience of a single pair of glasses.
Chopard Ice Cube Collection
The iconic geometric design of the Ice Cube Chopard collection features an urban elegance with a contemporary touch. Characterized by squared facets carefully worked in order to reproduce the reflections of the ice
Kyme eyewear G.B.R. Global Beauty Revolution collection
In reference to the need to express a feeling of renewal and revolution of the brand, undertaken during the previous collection, the new Kyme collection draws inspiration from a historical period of breakdown: the youth revolutions of 1968.
Look to the future | Chopard Eyewear
Look at the future: a contradiction in terms because, if you think about it, the future cannot be looked at, only imagined, dreamed, desired. Or create, with the strength and impetus of our imagination and creativity.
Porsche Design Eyewear Hexagon Spring Summer 2020 the Limited Edition of the year
Porsche Design presents a new model from the Iconic series with a limited edition of 911 pieces. P’8685 Hexagon is the perfect fusion of the Porsche Design aesthetic philosophy with the highest level of engineering know-how.
Chopard Eyewear Red Carpet Limited Edition 2020
The beauty of Eliza Cummings, the genius of Greg Williams. in the new advertising campaign Chopard eyewear by De Rigo Vision.The location of the shooting is Cannes because, this year more than ever, the love bond between the Maison Chopard and the Film Festival is alive and strong.
Saraghina eyewear Spring Summer 2020 Collection
Saraghina’s summer collection is an explosion of unpublished colors and shapes, a renaissance of the 70s and 80s where shapes with a vintage flavor and sophisticated high-level design alternate.
Zeiss SmartLife: the new frontier of prescription lenses in a single portfolio
Zeiss, the world’s leading technology group in the optics and optoelectronics sectors, has conducted a careful and accurate analysis of modern visual needs and has scientifically investigated how visual behavior changes with the constant use of digital devices
SOS eyewear? Ask Luxottica for some help!
As I write this news I am traveling for work and I only realized now that I have forgotten my sunglasses. Excellent excuse to buy a new pair? Yes, talking about the new Luxottica pieces I will recommend a selection of sunglasses and eyeglasses based on current trends … and then I will run to buy them!
Clinica Baviera: How to take care of the eyes with the arrival of cold
he recommendations of the experts of Clinica Baviera now that the temperatures begin to lower. The eyes are one of the most delicate parts of the human body and suffer the most with the greatest intensity of sunlight in summer.
Valentino resort 2020 Eyewear collection
Maison Valentino was founded in Rome in 1960 and since then has been one of the highest expressions of couture savoir-faire and Made in Italy excellence.
Grace, delicacy and pure dedication to sartorial culture pervade the vibrant and ethereal atmosphere of Palazzo Mignanelli’s ateliers, where timeless elegance creations come to life every day.
A “spectacular” collection for next Spring Summer 2020: the star Jennifer Lopez shows for Versace with the famous jungle dress
(Italiano) Quando si parla di Versace non si può non pensare all’aspetto spettacolare che caratterizza ogni suo fashion show. Stavolta, però, l’effetto sorpresa è stato più che sorprendente: la collezione per la prossima Primavera Estate 2020 è infatti stata concepita attorno al jungle dress
Saraghina Eyewear “Ariel” Fall Winter 2019/20 new collection
In the new Fall Winter 2019/20 eyewear collection, seen by Saraghina, the models made in nylon have new shapes played on the geometries and delicate color combinations.
Honey X Ray-Ban Studios
Ray-Ban Studios is a creative laboratory that celebrates self-expression as an affirmation of individuality. Through exclusive collaborations and engaging experiences in festivals around the world, Studios enhances the synergy between Ray-Ban and music by relying on original and unexplored dimensions.
Persol: a new Concept Store in Milan by David Chipperfield Architects
Waiting for the opening of the first European Persol Concept Store scheduled for September, it opened a Temporary Store starting Saturday, June 15th.
After the first store on Rodeo Drive in Los Angeles, Persol opens a new store in the historic center of Milan, in Brera, on the Via Fiori Chiari 16, in the heart of the most chic and exclusive district of the city.
The little pleasures of life told by Persol – 2019 collection
Sun, smiling faces and sunglasses in the foreground: this is the new Persol 2019 campaign dedicated to the little pleasures of life. An irrepressible Italian style emerges from the images of this campaign, each scenario is represented by an emotion experienced in the simplicity of moments that are part of the traditional Italian way of life such as a coffee break, an outdoor lunch, a relaxing day on the beach.
For Christmas choose to give accessories and beauty
Buying Christmas gifts is beautiful. Looking for gifts for friends, a gift for mom or dad, for special people is a way to think about the people we care about.
A gift is always appreciated, but it is not always easy to choose the right gift that is at the same time an original thought.
New Ray-Ban 2018 Christmas Campaign – “Proud To Belong”
In the new Christmas campaign, Ray-Ban draws on the concept of family and for this reason has been called “Proud To Belong”. It’s the concept of belonging to something: to our land, to the family, to our origins and to the deepest part of ourselves
Trends eyewear 2018: Luxottica collections
Among the trends you can’t for this winter certainly you can’t ignore those of the eyewear world, always one of the most changeable and most important sectors because it combines the need for eyewear with the freshest designs.
Kyme, the right eyeglass to wear
Those who own them want more and more beautiful, those who don’t have want them; I’m talking about eyeglasses, wether sunglasses or not, they always come with us and everybody has at least one. Eyeglasses can change us and so it is very important to chose the right one, the right shape.