From Malcom X to James Dean, Ray Ban eyewear has been worn by great visionaries of their time. Their ideas and visions challenged their times and are still relevant today.
MM Monili Milano, a new collection of transformable jewels. Inspired by the fashionable and practical dual soul of the Italian fashion capital, the new brand of customizable bijoux debuts with a line of glass chains
Highlighting the brand’s accessible, fashion-inspired design concept and empowering spirit, this year Vogue Eyewear welcomes a fresh new face to its portfolio of inspiring women: Millie Bobby Brown.
Chi ha detto che il back to school non può avere un tocco d’estate? Saraghina Kids ad esempio ha scelto quest’anno di dare il “bentornato a scuola” con due modelli coloratissimi che ricordano la bella stagione.
The cheerful contagious of the Saraghina style finds its expression in the new Riccione model in a fluo version in super-light satin nylon.
The innovative ZEISS PhotoFusion and AdaptiveSun lenses combine comfort, elegance and protection. Designed for those who are always on the move and who want the convenience of a single pair of glasses.
The iconic geometric design of the Ice Cube Chopard collection features an urban elegance with a contemporary touch. Characterized by squared facets carefully worked in order to reproduce the reflections of the ice
In reference to the need to express a feeling of renewal and revolution of the brand, undertaken during the previous collection, the new Kyme collection draws inspiration from a historical period of breakdown: the youth revolutions of 1968.
Look at the future: a contradiction in terms because, if you think about it, the future cannot be looked at, only imagined, dreamed, desired. Or create, with the strength and impetus of our imagination and creativity.
Porsche Design presents a new model from the Iconic series with a limited edition of 911 pieces. P’8685 Hexagon is the perfect fusion of the Porsche Design aesthetic philosophy with the highest level of engineering know-how.
The beauty of Eliza Cummings, the genius of Greg Williams. in the new advertising campaign Chopard eyewear by De Rigo Vision.The location of the shooting is Cannes because, this year more than ever, the love bond between the Maison Chopard and the Film Festival is alive and strong.
Saraghina’s summer collection is an explosion of unpublished colors and shapes, a renaissance of the 70s and 80s where shapes with a vintage flavor and sophisticated high-level design alternate.
Zeiss, the world’s leading technology group in the optics and optoelectronics sectors, has conducted a careful and accurate analysis of modern visual needs and has scientifically investigated how visual behavior changes with the constant use of digital devices
As I write this news I am traveling for work and I only realized now that I have forgotten my sunglasses. Excellent excuse to buy a new pair? Yes, talking about the new Luxottica pieces I will recommend a selection of sunglasses and eyeglasses based on current trends … and then I will run to buy them!
he recommendations of the experts of Clinica Baviera now that the temperatures begin to lower. The eyes are one of the most delicate parts of the human body and suffer the most with the greatest intensity of sunlight in summer.
Maison Valentino was founded in Rome in 1960 and since then has been one of the highest expressions of couture savoir-faire and Made in Italy excellence.
Grace, delicacy and pure dedication to sartorial culture pervade the vibrant and ethereal atmosphere of Palazzo Mignanelli’s ateliers, where timeless elegance creations come to life every day.
(Italiano) Quando si parla di Versace non si può non pensare all’aspetto spettacolare che caratterizza ogni suo fashion show. Stavolta, però, l’effetto sorpresa è stato più che sorprendente: la collezione per la prossima Primavera Estate 2020 è infatti stata concepita attorno al jungle dress
In the new Fall Winter 2019/20 eyewear collection, seen by Saraghina, the models made in nylon have new shapes played on the geometries and delicate color combinations.
Ray-Ban Studios is a creative laboratory that celebrates self-expression as an affirmation of individuality. Through exclusive collaborations and engaging experiences in festivals around the world, Studios enhances the synergy between Ray-Ban and music by relying on original and unexplored dimensions.
Waiting for the opening of the first European Persol Concept Store scheduled for September, it opened a Temporary Store starting Saturday, June 15th.
After the first store on Rodeo Drive in Los Angeles, Persol opens a new store in the historic center of Milan, in Brera, on the Via Fiori Chiari 16, in the heart of the most chic and exclusive district of the city.
Sun, smiling faces and sunglasses in the foreground: this is the new Persol 2019 campaign dedicated to the little pleasures of life. An irrepressible Italian style emerges from the images of this campaign, each scenario is represented by an emotion experienced in the simplicity of moments that are part of the traditional Italian way of life such as a coffee break, an outdoor lunch, a relaxing day on the beach.
Buying Christmas gifts is beautiful. Looking for gifts for friends, a gift for mom or dad, for special people is a way to think about the people we care about.
A gift is always appreciated, but it is not always easy to choose the right gift that is at the same time an original thought.
In the new Christmas campaign, Ray-Ban draws on the concept of family and for this reason has been called “Proud To Belong”. It’s the concept of belonging to something: to our land, to the family, to our origins and to the deepest part of ourselves
Among the trends you can’t for this winter certainly you can’t ignore those of the eyewear world, always one of the most changeable and most important sectors because it combines the need for eyewear with the freshest designs.