Mango’s new denim collection has saved 30 million liters of water
P.Rew.: Attila&Co.
With the message Less impact for a better world, Mango shapes the Mediterranean spirit in a campaign that involves all lines
Mango continues its commitment to create a more responsible fashion industry and this season launches a denim collection whose finishing process has saved 30 million liters of water thanks to innovative and more sustainable processes, contributing so to a better world. The new collection involves the Woman, Man and Kids lines, bringing sustainable products closer to all types of public.
Some models rely on technologies such as laser or ozone to provide sustainable and efficient solutions for washing and finishing each garment. Furthermore, quality and attention to detail are key elements that stand out in each product, making the garments durable. Mango promotes a Mediterranean lifestyle, linked to the sea and nature, with the intention that its customers continue to love their garments season after season.
Denim, a multifaceted and universal fabric, is declined in this collection designed for any gender, age and size. The inspiration draws on the denim looks of the 90s, represented in a Mediterranean setting in which nature and this fabric are completely integrated.
Denim in dusty tones returns in its best version through denim shirts and jumpsuits with a belt at the waist. Furthermore, the patchwork applied to skirts, trousers and jackets recovers the spirit of the 90s and adds a twist to the more classic pieces. From the return of denim dresses to new details on jeans or jackets, the important thing this spring will be wearing denim in a total look format.
“Through innovation and adaptation of sustainable technologies and processes we are creating collections that help us reduce our footprint. Together with the rest of the team and our garment and fabric suppliers, we are constantly looking for alternatives in production and materials more sustainable, “says Beatriz Bayo, Head of Sustainability at Mango.
Firm in its intention to continue on this path and pursue the bet in a more responsible business model, Mango is working to achieve its goals for 2025: to ensure that 100% of the cotton used comes from sustainable sources and that 50 % of the polyester is recycled. Also by 2030, the goal is to obtain 100% of the cellulosic fibers used from controlled origin. The company began this journey many years ago and, with this collection, continues to demonstrate its commitment and work in favor of more sustainable fashion.
