Margherita B: “By Milena Salvemini” Spring Summer 2021 collection: the pandemic that does not discourage but becomes an opportunity for a rebranding.
P.Rew .: Studio Jiti
From Procida to Harvard, the case history of Margherita B, the Made in Italy brand that with a digital revolution has tripled its turnover in times of pandemic. Also thanks to an almost unique costumer relationship between the founder Milena Salvemini and her clients: from friend to friend.
The pandemic that does not discourage but becomes an opportunity for a rebranding. A digital revolution that transforms the economic crisis into a tripled turnover. That of Margherita B, a clothing brand of Made in Italy excellence, is a Harvard textbook case history.
A story of success and hope from the heart of one of the areas most affected by Covid 19, Franciacorta, where the company is based. But above all the story of a real digital and personal metamorphosis that sees Milena Salvemini as the protagonist, solar and tenacious founder of the brand.
Former model who walked the runway for the greats, from Fendi to Valentino, the creative director of Margherita B gave life to the brand in 2002, moved by a simple desire: to give color to cashmere, her heart fabric, condemned by fashion to nuances and serious cuts.
From Procida to Harvard, the case history of Margherita B, the Made in Italy brand that with a digital revolution has tripled its turnover in times of pandemic. Also thanks to an almost unique costumer relationship between the founder Milena Salvemini and the customers: from friend to friend.
A desire that in 20 years of activity has become a structured and dynamic company, which focuses on Made in Italy quality, made of precious and sustainable materials, craftsmanship and value to the details. Multitasking garments with a boho-chic inspiration, with no limits of occasion and age.
A change of accessories and the office is ready for the evening. An explosion of color, the pantone of the island of Procida, its houses and its lemon groves, its beaches and its seabed, and the birthplace of Milena Salvemini, the fil rouge of the collections. Four square kilometers of pure beauty, inspiration. and nostalgia that tell the style and DNA of Margherita B.
Italian capital of culture for 2022, the beating heart of Magna Graecia, from always Procida, which owes its name to one of Aeneas’s nurses, is the island of women. the men are at sea. But if Ulysses is not there, Penelope is not waiting in Procida. So when Margherita B faces a heavy crisis with the pandemic, its founder does not give up. You understand that the road is digital.
